Cases

News

Clients

Client Start Year End Year
La Compagnie 2020 Current
DoorDash 2018 Current
Freshpet 2019 Current
HelloFresh 2013 Current
St. Jude Children's Research Hospital 2015 Current
Harry's 2016 Current
Tommy John 2024 Current
Gainbridge 2023 Current
Bridges Consumer Healthcare 2025 Current
RJReynolds 2016 Current

About

Mile Marker: Navigating the Complex

Mile Marker is the industry's pre-eminent omnichannel media agency that offers the most agile, data-driven, and performance-focused media planning & buying solutions, specializing in omni-channel, direct response, performance media, and overall business growth strategies. Our approach is built on transparency, flexibility, and agility, ensuring brands accelerate their customer acquisition and revenue at every stage.

We work with leading brands such as HelloFresh, Freshpet, Gainbridge, DoorDash, Earth Breeze, Harry’s, Fanatics, and Charles Tyrwhitt, bringing a high-performance, results-driven approach to media buying and customer growth.

Our Core Services

TV & Video Buying (Linear, CTV, and OTT)
• Performance-driven linear TV, connected TV (CTV), and over-the-top (OTT) video advertising.
• Spot-level buying and transparent pricing to maximize efficiency.
• Weekly reporting, real-time optimizations, and in-depth attribution models.
• Efficient cost breakdowns across upfronts, scatter, and direct response (DR) buys.

Performance Media Buying Across the Entire Customer Journey
• Full-funnel biddable media strategies across search, social, and programmatic.
• High-performance display and native advertising to drive engagement and conversion.

Retail & Commerce Media Solutions
• Bridging online-to-offline commerce with in-store sales attribution.
• Data-driven media planning using first-party retail and commerce insights.
• Experts in working with large e-commerce and retail data sets.
• Custom measurement frameworks tying media performance to sales and ROI.

Direct Mail & Insert Media
• Industry leader in monetizing shipments and direct mail programs with top-tier brands.
• Proprietary Generate™ network—placing high-impact print ads inside e-commerce packages.
• Scalable direct mail solutions with data-driven targeting.
• High-response media programs designed for acquisition and reactivation.

Data, Analytics & Clean Room Integrations
• Building clean room strategies for privacy-first audience targeting.
• Advanced measurement for incrementality testing, audience overlap, and media mix modeling.
• Custom data partnerships to enable deeper consumer insights and performance tracking.
• Predictive analytics and AI-powered optimization to scale media efficiency.

Why Work with Us?
✅ Transparency & Agility – Unlike holding companies, we operate with full financial clarity, granular performance tracking, and real-time optimization.
✅ Results-Driven Growth – We specialize in scaling brands from $10M to $50M+ in media spend, not just maintaining their position.
✅ Omnichannel Expertise – Proven success across TV, direct mail, digital, print, retail, and commerce media.
✅ Industry-Leading Partnerships – Trusted by top brands and industry leaders.

We’re not just another agency. We’re growth architects, unlocking media innovation, transparent buying, and unparalleled performance for brands ready to scale.

People

  • Scott Shamberg

    Scott Shamberg

    President & CEO

  • Shattuck Groome

    Shattuck Groome

    Chief Media Officer

  • Anthony Costanzo

    Anthony Costanzo

    Chief Analytics Officer

  • Chris Walker

    Chris Walker

    CFO

  • Jeff Licciardi

    Jeff Licciardi

    VP, Growth

  • Mariana Walsh

    Mariana Walsh

    SVP, Client Solutions

  • Wilton Bealle

    Wilton Bealle

    SVP, Client Solutions

  • Christine Isgro

    Christine Isgro

    VP, Client Solutions

  • Mike Natoli

    Mike Natoli

    VP, Client Solutions

  • Michelle Syme

    Michelle Syme

    EVP, Print COE

  • Monica Shukla

    Monica Shukla

    VP, Biddable COE

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