News

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  Seeing Through The Smoke And Mirrors: Transparency In The AI Age | AdExchanger

  Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

  AdExchanger, 04/30/2025

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  Connecting the Dots in the Customer Journey: From Insights to Lasting Impact - Mile Marker

  By Anthony Costanzo, Chief Analytics Officer, Mile Marker    For growth marketers, connecting the dots between awareness and decision-making has never been more challenging or more critical. At Mile Marker, our approach to measuring the customer journey combines deep expertise, innovative technology, and an unwavering focus on generating measurable business outcomes.   Seeing the Bigger […]

  Mile Marker, 04/14/2025

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  Bold Call: The ad industry's herd mentality risks an unnecessarily severe slowdown - Digiday

  Ad industry experts warn overreaction to economic uncertainty risks deepening slowdown, as brands seek efficiencies in their media buys.

  Digiday, 04/01/2025

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  Mile Marker Wins Narcan's AOR Account, Adds Earth Breeze To Roster 04/01/2025

  Very proud of the organization we are building at Mile Marker, but more proud of how our value proposition is resonating with brands. Very excited and thankful to add NARCAN® Nasal Spray and Earth Breeze to our client portfolio. As Shattuck Groome says so well in the article, they are both committed to an honest and fully transparent dynamic.

  MediaPost, 03/31/2025

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  Beyond the Legacy Agency Model: How to Chart the Right Course | Leading Edge | Industry Insights | All MKC Content | ANA

  Ambitious marketers know — the legacy model is broken. Holding companies are designed for the world’s 1 percent of brands and the recent announcement of Omnicom’s acquisition of IPG is the biggest exclamation point to that (what services or capabilities did they really gain, by the way, but I digress). However, this model trickles down, impacting marketing services at all levels and requiring new solutions.

  ANA, 03/10/2025

Clients

About

Mile Marker: Navigating the Complex

Mile Marker is the industry's pre-eminent omnichannel media agency that offers the most agile, data-driven, and performance-focused media planning & buying solutions, specializing in omni-channel, direct response, performance media, and overall business growth strategies. Our approach is built on transparency, flexibility, and agility, ensuring brands accelerate their customer acquisition and revenue at every stage.

We work with leading brands such as HelloFresh, Freshpet, Gainbridge, DoorDash, Earth Breeze, Harry’s, Fanatics, and Charles Tyrwhitt, bringing a high-performance, results-driven approach to media buying and customer growth.

Our Core Services

TV & Video Buying (Linear, CTV, and OTT)
• Performance-driven linear TV, connected TV (CTV), and over-the-top (OTT) video advertising.
• Spot-level buying and transparent pricing to maximize efficiency.
• Weekly reporting, real-time optimizations, and in-depth attribution models.
• Efficient cost breakdowns across upfronts, scatter, and direct response (DR) buys.

Performance Media Buying Across the Entire Customer Journey
• Full-funnel biddable media strategies across search, social, and programmatic.
• High-performance display and native advertising to drive engagement and conversion.

Retail & Commerce Media Solutions
• Bridging online-to-offline commerce with in-store sales attribution.
• Data-driven media planning using first-party retail and commerce insights.
• Experts in working with large e-commerce and retail data sets.
• Custom measurement frameworks tying media performance to sales and ROI.

Direct Mail & Insert Media
• Industry leader in monetizing shipments and direct mail programs with top-tier brands.
• Proprietary Generate™ network—placing high-impact print ads inside e-commerce packages.
• Scalable direct mail solutions with data-driven targeting.
• High-response media programs designed for acquisition and reactivation.

Data, Analytics & Clean Room Integrations
• Building clean room strategies for privacy-first audience targeting.
• Advanced measurement for incrementality testing, audience overlap, and media mix modeling.
• Custom data partnerships to enable deeper consumer insights and performance tracking.
• Predictive analytics and AI-powered optimization to scale media efficiency.

Why Work with Us?
✅ Transparency & Agility – Unlike holding companies, we operate with full financial clarity, granular performance tracking, and real-time optimization.
✅ Results-Driven Growth – We specialize in scaling brands from $10M to $50M+ in media spend, not just maintaining their position.
✅ Omnichannel Expertise – Proven success across TV, direct mail, digital, print, retail, and commerce media.
✅ Industry-Leading Partnerships – Trusted by top brands and industry leaders.

We’re not just another agency. We’re growth architects, unlocking media innovation, transparent buying, and unparalleled performance for brands ready to scale.

People

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  Scott Shamberg

  President & CEO

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  Shattuck Groome

  Chief Media Officer

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  Anthony Costanzo

  Chief Analytics Officer

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  Chris Walker

  CFO

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  Jeff Licciardi

  VP, Growth

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  Mariana Walsh

  SVP, Client Solutions

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  Wilton Bealle

  SVP, Client Solutions

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  Christine Isgro

  VP, Client Solutions

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  Mike Natoli

  VP, Client Solutions

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  Michelle Syme

  EVP, Print COE

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  Monica Shukla

  VP, Biddable COE