Cases

News

  • Retail Media Measurement: Anthony Costanzo on Walmart Connect

    Retail Media Measurement: Anthony Costanzo on Walmart Connect's Push for Lift Studies  - Mile Marker

    Walmart is priortizing retail media measurement for brands with lift studies, Mile Marker shares. What it means for retail media measurement.

    Mile Marker, 10/23/2026

  • The New Ad Channel Nobody Can Read Yet— ChatGPT Ads - Mile Marker

    The New Ad Channel Nobody Can Read Yet— ChatGPT Ads - Mile Marker

    ChatGPT ads are here, but the benchmarks are not so clear, but three checks can help, explains Monica Shukla, VP of Biddable Media.

    Mile Marker, 09/24/2026

  • Mile Marker is Thrilled to Welcome the LIFT Agency Team to Our Agency!

    Mile Marker is Thrilled to Welcome the LIFT Agency Team to Our Agency!

    The news is officially out! Mile Marker is thrilled to welcome the LIFT Agency, Inc. team to our agency. To celebrate our integration and prepare for our next era of growth, we just wrapped up our annual Summer All Hands Summit! After kicking the day off with strategic updates from leadership at Chelsea Piers beautiful Sunset Terrace, we headed over to Chelsea Piers Fitness to put our teamwork to the test. Powered by IQ and delivered with EQ, our newly integrated teams focused on problem-solving and collaboration. We rotated through high-energy challenges including Marbles to Market, Corporate Maze, Blind Square, and a super-sized game of Tower Power. (Things definitely got competitive—we even had to break out the Speed Stacks for a warp-speed tiebreaker! ). While three teams took home gift cards and exclusive Mile Marker swag, everyone left with stronger connections and collaborative momentum. Just as we do for our clients, we used this time to build trust, stay agile, and turn our shared ambition into momentum. We are so excited to continue building this active partnership and to carve out new paths together as one unified team. #MileMarkerAgency #LIFTagency #TeamBuilding #Momentum #AgencyLife 

    LinkedIn, 06/19/2026

  • AI Hasn

    AI Hasn't Made Things Cheaper — Don't Cut People | Mile Marker - Mile Marker

    AI bills are going up, not down — one seat jumped 15x in 30 days. Mile Marker's Tony Russo on why cutting headcount to cover token costs is the wrong lever, and what to do instead.

    Mile Marker, 09/03/2026

  • Measure Marketing Impact for Better Budgeting - Mile Marker

    Measure Marketing Impact for Better Budgeting - Mile Marker

    Explore how to effectively measure marketing impact in 2026. Learn to optimize your budget and improve accountability.

    Mile Marker, 02/25/2026

Clients

Client Start Year End Year
Learning Resources 2026 Current
Spectrum (Charter Communications) 2023 Current
Endurance Warranty Services 2023 Current
Revance Cosmetics 2026 Current
Ceva Animal Health 2026 Current
TruGreen Lawn Care 2024 Current
Simple Mills 2026 Current
Atlantis Consumer Healthcare 2023 Current
Bridges Consumer Healthcare 2025 Current
Carma Laboratories, Inc. (Carmex) 2024 Current

About

Mile Marker: Navigating the Complex

Mile Marker helps navigate brands from complexity to answers using media, creative and data to drive better outcomes for our clients. We stand out for our clients through:

An open data and technology stack uniquely developed to plug into what you’re already using. Doesn’t make sense to us to toss everything you’ve already built.
Implementation of a proprietary data flywheel that avoids a deep ID build-out and instead provides unique integration with clients that creates business-based executions.

The activation of automation to drive efficiency, with and without AI, in productivity and advance our capabilities.

We work with leading brands such as HelloFresh, Freshpet, Spectrum, TruGreen, Ceva Animal Health, DoorDash, Earth Breeze, Bridges, Tommy John, Harry’s, Fanatics, and Charles Tyrwhitt, bringing a high-performance, results-driven approach to media buying and customer growth.

Our Core Services include all forms of media across the customer journey: linear, CTV and OTT television, full-funnel biddable media (search, social, programmatic), retail media bridging online to offline commerce, direct mail, as well as alternative forms of tangible media such as inserts and advanced analytics, including MMM, incrementality, and forecasting.

Why Work with Us?

✅ Transparency & Agility – Unlike holding companies, we operate with full financial clarity, granular performance tracking, and real-time optimization.
✅ Results-Driven Growth – We specialize in scaling brands from $15M to $50M+ in media spend, not just maintaining their position.
✅ Omnichannel Expertise – Proven success across TV, direct mail, digital, print, retail, and commerce media.
✅ Industry-Leading Partnerships – Trusted by top brands and industry leaders.

If you want an independent agency that’s big enough to matter and small enough to care, let’s chat.

People

  • Scott Shamberg

    Scott Shamberg

    President & CEO

  • Shattuck Groome

    Shattuck Groome

    Chief Media Officer

  • Anthony Costanzo

    Anthony Costanzo

    Chief Analytics Officer

  • Neely Thomas

    Neely Thomas

    SVP, People & Development

  • Mariana Walsh

    Mariana Walsh

    SVP, Client Solutions

  • Wilton Bealle

    Wilton Bealle

    EVP, Client Solutions

  • Christine Isgro

    Christine Isgro

    VP, Client Solutions

  • Mike Natoli

    Mike Natoli

    VP, Client Solutions

  • Lauren Smith

    Lauren Smith

    VP, Client Solutions

  • Monica Shukla

    Monica Shukla

    VP, Biddable COE

  • Tony Russo

    Tony Russo

    VP, Innovation & Strategy

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