Written by Mindshare CEO Adam Gerhart: We’re entering a period where we’ve never had more choice, yet more choices are being made for us. Relying on voice assistants will certainly make life more convenient in many ways. When you’re running late to work and realize you’ve run out of milk or multivitamins, being able to order them verbally on your way out the door will make things exponentially easier. But when you don’t give your product choices a second thought, you’re actually sacrificing something much more important.
Broadcasting & Cable has selected Mindshare NA’s Dan Eckrote, Managing Director, as one of its Top Media Planners and Strategists – a list that honors the best and brightest talent in the industry. Dan is one of only eight leaders from agencies across the industry to be chosen!
Broadcasting & Cable, 08/14/2018
Mindshare, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.
Mindshare World, 09/06/2018
Mindshare has unveiled a new service for clients that need a plan and need it now. It’s called Mindshare 24, and is designed to deliver a media plan with 24 hours of receiving a brief -- or your money back. If the ideas don’t impress, there is no fee to the client.
Mindshare appoints new leadership: Danielle Koffer, Chief Client Officer, and Joe Maceda, Chief Instigation Officer
|Client||Start Year||End Year|
|American Family Insurance||2008||Current|
|Arco Northwest (AM/PM)||2001||Current|
We solve business challenges for our clients. Always have, always will. We are invested in their success and use our media prowess to produce results. As media entrepreneurs, we create ideas, products, services, and models that propel businesses forward by creating demand for our clients’ products and services.
We are the original Adaptive Marketing agency—born in 1997, celebrating over 20 years of adaptive ideas and innovations. Adaptive in our operating models, adaptive in relentlessly optimizing plans, and adaptive in how we respond at the speed of culture. We’re redefining what it means to be fast and agile at a time when relevance has never had a shorter shelf life.
Our values, as a company, hold true to our Adaptive Marketing outlook:
1. SPEED. Speed is where culture and science converge. Our trifecta of data-informed, culturally savvy strategists, in-market analysts, and channel experts collaborate to anticipate and act quickly, realizing opportunities as they happen. The result? Confident, relevant, and timely decision-making.
2. PROVOCATION. We gravitate toward provocative, distinctive, and new solutions—and work well with clients who share this curiosity. We are our clients’ partners, dominating challenges, finding joy in problem-solving, and sharing pride in the results.
3. TEAMWORK. The art of collaboration is creating the right team, with the right balance of talent, for the right client. With 8,000 people in 86 countries, we work together without walls and across borders to do just that. And our teams are completely open-source, working with clients and other agency partners together as “one team, one dream.”
Our Adaptive Marketing approach gives our clients’ brands the opportunity to learn about their consumers, connect with them, nurture the relationship, and, ultimately, make them a lifelong brand advocate by driving sales.
Chief Client Officer
Chief Content Officer
Chief Financial Officer
Chief Instigation Officer
Managing Director, Media Investment
Managing Director, Digital Investment
Co-Executive Director, National Television, The Exchange
Executive Director, Business Planning & Consumer Insights
Head of Comms Planning
Jennifer (Napolitano) McAteer
Director, New Business