The University of Texas MD Anderson Cancer Center tasked MMI to promote its sponsorship of the premiere of the “Until 20”, an independent documentary, that premiered at the 2015 Austin Film Festival. “Until 20” tells the story of James Ragan, a pediatric cancer patient at MD Anderson who was diagnosed with osteosarcoma at the age of 13 and became an avid childhood cancer research advocate to help other children survive the disease. MMI Agency spearheaded a dynamic six-week campaign to promote the premiere through social, PR, media and experiential events. “Until 20” won the 2015 Audience Award at the Austin Film Festival.