NEW YORK and LOS ANGELES, June 13, 2017 /PRNewswire/ -- Momentum Worldwide And PMK•BNC Launch Collaborative Gaming And Esports Practice. THE PRACTICE WILL...
Global brand experience agency Momentum Worldwide has teamed up with entertainment agency PMK.BNC to launch a collaborative gaming and e-sports practice.
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It’s not what brands say, it’s what they do that matters. This belief drives our mission of delivering the Total Brand Experience to consumers across all core practices: Experiential, Sponsorship, Promotion, Music & Entertainment, and our SHPR Shopper Marketing practice.
Why is this belief and approach so crucial? Our CEO Chris Weil says it best: “People are no longer satisfied with simply ‘hearing’ a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy.
“It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan, ‘let's do lunch.’ Those days are over. But what’s next is even more exciting.
“Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning.
“Our focus, our passion and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.
“And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.
“We built our agency to be the largest, best Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words.
“Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters.
“The experiences you have help decide what a brand means to you emotionally, socially and when it's time to buy. Experience creates real connections that lead to loyalty, advocacy and sales. So Momentum imagines and creates what we call the Total Brand Experience. We connect brands and people in authentic ways that give real value to both. For people, that means memorable, valuable experiences after which they love the brand for who it is and what it does. For brands, that means loyalty, sales, conversion, share and more.”