.png)
Cases
-
Four Seasons Yachts Case Study
Four Seasons Yachts
-
News
-
MRM’s Future Under Grant Theron: Growth, Innovation, and a People-First Approach - Roastbrief US
February, 2025.- Under the leadership of Grant Theron, Global CEO at MRM, the agency is strengthening its position in CRM, CX, and Commerce through a combination of strategic leadership appointments and a commitment to innovation. With the recent additions of Jon Taylor as Global Chief Data Officer, Joi Patrick as Global Chief Talent Officer, and […]
Roastbrief US, 02/27/2025
-
Nurturing Customer Relationships in the Era of Hyper-Individualisation | LBBOnline
Little Black Book, Jon Taylor, global chief data officer of MRM, on how brands can finally achieve personalisation at scale - without losing consumer trust
Little Black Book, 03/25/2025
-
Buying and Selling Platform CarBravo Resells Barbie ‘Dream Cars’ | LBBOnline
Little Black Book, Campaign from MRM Detroit develops inventory of 120 dream cars to show it always delivers a fair price.
Little Black Book, 11/03/2024
-
This year’s CES: Less artificial and more accessible, anticipatory, ambient | Campaign US
MRM Global Chief Strategy Officer, Diana Caverly, discusses this year's CES.
Campaign, 01/15/2025
-
MRM UK hires McCann Worldgroup's Nick Handel as CEO
MRM UK welcomes Nick Handel as CEO! Nick brings global expertise in CRM, CX, and Creative Commerce from his leadership in Asia-Pacific. We're excited for this next chapter of growth and innovation in one of MRM's key markets.
Campaign, 04/22/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| IKEA | 2016 | Current |
| General Motors | 2011 | Current |
| Nespresso | 2006 | Current |
| United States Postal Services | 2013 | Current |
| GSK GlaxoSmithKline | 2018 | Current |
| AMC | 2024 | Current |
| Microsoft | 2014 | Current |
| Four Seasons Yachts | 2023 | Current |
| Coca Cola | 2017 | Current |
| Samsung | 2021 | Current |
About
MRM is a modern relationship marketing agency that builds enduring relationships between people and businesses. MRM's core capabilities help grow relationship lifetime value, and span across CRM & Loyalty, Customer Experience, Commerce and MarTech, underpinned by Data & Analytics. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
People
-
Grant Theron
Global CEO
-
Ronald Ng
Global Chief Creative Officer
-
Diana Caverly
Global Chief Strategy Officer
-
Jon Taylor
Global Chief Data Officer
-
Fred Seidelman
Global Chief Technology Officer
-
Katerina Sudit
Global Chief Media Officer
-
Bill LaRoe
MRM Delivery Lead
-
Nolan Grumley
Global Chief Financial Officer
-
Joi Patrick
Global Chief Talent Officer