Cases

News

Clients

Client Start Year End Year
General Motors 2012 Current
GSK GlaxoSmithKline 2018 Current
Coca Cola 2018 Current
United States Postal Services 2013 Current
Cisco 2013 Current
Circle 2021 Current
Benjamin Moore & Co. 2017 Current
Janssen Pharmaceutical 2015 Current
Microsoft 2014 Current
AAA 2018 Current

About

We are MRM. A leading, digital-first, Global marketing agency that drives end-to-end business transformation.

We are 3500+ people strong, spanning 30 countries. Our team shares a deep commitment to being human-first, innovative, and to helping businesses grow meaningful relationships with people.

We believe in the power of relationships to drive sustainable growth. Every day we experience how, when brands and businesses have meaningful relationships with their customers, prospects, employees, and partners, businesses soar.

We do this through TOTAL HUMAN EXPERIENCE.

TOTAL HUMAN EXPERIENCE is an end-to-end solution for what today’s businesses need. We work at the intersection of technology, creativity, culture, and commerce – all supercharged by data. This convergence of skillsets is where the magic happens.

This suite of capabilities drive growth at scale. This includes digital-first creative content, commerce solutions that span from bricks-to-clicks, actionable customer data and experience design, all enabled through Centers of Excellence. We also have a unique onshore/offshore execution model allowing us to be producing 24/7, in all time zones, so that clients can be serviced with speed and agility.

We are MRM. The home of TOTAL HUMAN EXPERIENCE.

People

  • Andy Queen

    Andy Queen

    Global Chief Financial Officer

    As a numbers guy, Andy understands that even the most complex equations can be solved when you apply the right knowledge to them. Managing complexity might not be simple but it is effective, and he knows how to successfully achieve that balance across MRM's global network. His philosophy is straightforward even when the situation is not: Make it work.
  • Linda Sorbera

    Linda Sorbera

    Global Chief Talent Officer

    Linda Sorbera is MRM’s global Chief Talent Officers, overseeing the HR and Talent functions and ensuring that MRM employees thrive in an inclusive, supportive and rewarding and environment. Linda partners with MRM leadership to move the business forward by identifying the types of programs that support employee success. Prior to joining MRM, Linda worked for McCann Worldgroup overseeing the integration of several newly acquired agencies, integrating them into the MW HR and benefits policies. Prior to McCann Worldgroup, Linda worked at IPG as Director of Employee Benefits, having worked on the design and implementation of many of the Benefits programs we enjoy today. Linda has a Masters in Organizational Development and an undergraduate Bachelors of Science in Marketing and Management. She also graduated from the International Coaching Federation and is working on her certification as a Professional Coach. Linda lives in New Jersey, loves to travel, cook and spend time with family and friends.
  • Diana Ceausu

    Diana Ceausu

    Global Chief Strategy Officer

    Fearless believer in making an impact, Diana is a transformative leader at the forefront of culture, technology and innovation. She has a proven acumen for building effective strategies and powerful brand stories that win in culture, drive transformation at scale, reshape categories and fast track business growth. Her experience and global perspective most recently translated into the award-winning transformation of the General Motors and Chevrolet brands. Diana’s iconic work has been consistently recognized for creativity, effectiveness and sustained success by the Effie Awards, Cannes Lions International Festival of Creativity, EuroBest, Clio Awards, The One Show, WARC, Fast Company, Best of CES & SuperBowl and more. She’s a true globalist having worked on both deeply local and massively complex global brands - with extensive B2C and B2B experience across multiple categories including automotive, telecom, financial services, retail and consumer goods; and across multiple clients, including a decade of Vodafone, Mastercard, The Coca-Cola Company, Yum! Brands. Certified in Corporate Innovation by the Stanford Graduate School of Business and a member of Chief – the network for the most powerful women in leadership, Diana has also been an early proponent of women in web3; advocating for equity, ethics and inclusivity in the space and co-founding the agency’s Metaverse Practice. She takes pride in being a lifelong learner and stepmom of two incredible daughters.
  • Bradley Rogers

    Bradley Rogers

    Global Chief Operating Officer

    Bradley is Global Chief Operating Officer of MRM and an experienced Global Client partner, working across IPG's Global network to ensure we achieve our Client's objectives. Bradley strives to create the optimal environment for the successful delivery of our Client goals, with a focus on bringing to bear the best of IPG from across the network. With a deep knowledge of all operational & commercial aspects of a marketing agency. Bradley is a performance marketing specialist with 20 years of experience, working in both U.S. & U.K. country roles, as well as at the Global level for the past several years, across a variety of brands and categories.
  • Jayna Kothary

    Jayna Kothary

    Global Chief Technology Officer

    Jayna is the Global CTO at MRM. Her remit includes Technology, Commerce and Innovation Globally, with a focus on building, leveraging and integrating these in service of client business growth. Having worked on a number of other brands both agency, consultancy and client side, she has deep expertise in building consumer centric experiences for brands, leveraging data and technology. This comes with extensive knowledge of marketing technology platforms including Adobe, Salesforce and Google, as well as how to leverage innovators and start-ups to build competitive advantage in an increasing competitive and demanding world. Jayna is passionate about the power of data and is a technologist with a consumer obsession. She is at the forefront of innovation and its applicability to brands across CPG, Oil and Gas, Telco, Retail and Tech clients. Her relationships with suppliers and partners and experience in pulling together high performing teams from across MRM in data, digital, experiences and technology give her an ambitious yet pragmatic approach to delivering results in an ever changing and growing technology landscape.
  • Ronald Ng

    Ronald Ng

    Global Chief Creative Officer

    Ronald joined MRM in January 2021, to lead our global creative charge to help businesses win by building meaningful relationships with people. A firm believer of creativity being a collaborative team sport, he partners with MRM’s leaders to connect the dots between technology, data, commerce and strategy, supercharging it all with creative innovation. Across creative leadership roles, Ronald has a unique record of consistently transforming offices and networks into world-class creative brands. As Chief Creative Officer (CCO) of BBDO/Proximity Malaysia and Singapore, both offices made it into the Global Won and WARC (previously Gunn) Reports’ World’s Top 15 agencies lists three times, and produced No. 1 ranked campaigns twice. As Digitas Global CCO, he led the network to winning both the WARC Marketing Effectiveness and Cannes Creative Data Grands Prix, and a ranking of No. 1 Digital Agency in the World in the WARC 100 report. At Isobar, he helped steer the network to their most successful year ever at the 2019 Cannes Lions International Festival of Creativity with a Gold in e-Commerce and multiple top honors in Mobile Technology and Brand Experience. In 2022, Ronald will serve as Jury President of the Cannes Creative Business Transformation Lions, celebrating organizations that innovate, reinvent and transform themselves as well as the industry. Ronald lives in New Jersey with his wife, Carmen, two ever-growing teenage sons, Jonah and Noah, and the baby girl they’ve always wanted in a Bichon Poodle, Booties Ng.
  • Kate MacNevin

    Kate MacNevin

    Global Chairwoman & CEO

    Leveraging the learnings accrued from a 30-year international marketing career, Kate leads MRM, a global marketing agency part of the McCann Worldgroup network, into the industry’s future with a commitment to clients founded on bedrock principles of creativity, innovation and inclusivity. MRM achieved double-digit growth in both client business and industry accolades under her leadership, while navigating unprecedented challenges and expanding equity, diversity and inclusion efforts. Kate’s relentless drive to reinvent how agencies serve their clients, employees and communities establishes her as a transformational leader. It’s also brought MRM worldwide acclaim, including being named a “Best Workplaces for Innovators” by Fast Company, B2 Agency of the Year from the Association of National Advertisers (ANA), a four-years-and-counting run as Gartner “Leader” in Global Marketing Agencies Magic Quadrant from 2017-2020, Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award, and, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. Among these accolades, Campaign magazine named Kate to their 2020 list of “40 Over 40,” celebrating the most innovative and influential talents over 40 across advertising, marketing, media, technology and communications. The Global CEO of MRM since December 2018, Kate added the title of Chairwoman in 2021. Previously, Kate served as the company’s Global Chief Operating Officer (in 2016) and Global President (in 2017). During these roles, she spearheaded the worldwide network’s strategies and policies, and oversaw daily operations across all departments and regions globally. In 1992, Kate’s career began in her native Canada with the Procter & Gamble account at Grey Canada. From Grey Canada, Kate moved to Cossette Communications Marketing Toronto before joining the McCann network in Toronto in 2006. There, she rose to become the General Manager in charge of the General Motors Canada business in 2009. In 2012, she was named Director of Global Operations of the newly formed Detroit-based Commonwealth//McCann agency that was created to handle the consolidated global Chevrolet account. Two years later, she received a promotion to EVP, Executive Director of Global Operations. Kate’s drive and passion are always evident, she brings a unique level of commitment to everything she does. She knows how to build strong brands and teams, deliver award-winning work, and is uniquely skilled at providing the vision necessary to ensure global efficiency and excellence.
  • Maggie O. Connors

    Maggie O. Connors

    Global Chief Growth Officer

    Maggie is currently the Global Chief Growth Officer of MRM. Through her ability to connect clients to the right teams and the most innovative brand and business solutions, she works network wide to galvanize growth momentum every day. Maggie began her career working on big, iconic, integrated campaigns including Volkswagen’s award-winning “Drivers Wanted” and “truth”, the culture driving, teen anti-smoking initiative. Through this learned appreciation for how deep brand stories, holistic communications, and resulting consumer action can drive business results and cultural impact – she has built a 25-year career that has positively impacted agencies' marketing, offerings, pitching, and growth. Prior to MRM, Maggie was EVP, Head of New Business at Deutsch NY, Maggie has led all growth initiatives including pitching and winning Reebok, DraftKings, Newman’s Own, ClearChoice, Hain Celestial, and Booz Allen Hamilton, as well global assignments with Siemens, ABI, and Cetaphil. She credits the success to creating a focused workflow around pitching that promotes innovation, accountability, and speed. In addition, she helped to steer the Deutsch NY agency rebrand, including a new agency positioning, refined business models, and evolved offerings such as “The Generator” – a dynamic creative content machine. Before Deutsch NY, Maggie was the Business Development lead at J. Walter Thompson NY, where she partnered with Global Leadership on local office opportunities as well as holding company pitches across the WPP network. That team prided itself on a one-win-a-month conversion streak for 14 consecutive months, resulting in substantial growth year over year. Prior to J. Walter Thompson NY, Maggie held New Business, Integration, Promotions, and Account roles at Arnold, in both Boston and New York. She worked with clients such as Hershey’s, Hasbro, Jergens, Clinique, GSK, and Sanofi-Aventis. Leading all New Business efforts for Arnold NY from 2006 to 2014, she solidified her love for growth and pitching, pulling in over $75MM of incremental revenue for the agency during her tenure. Maggie believes that all success comes from the positive relationships you foster with clients and internal teams and works tirelessly to create a trusting, inspired, and energy-filled environment where people can feel confident and ready to win. Maggie can be found with her husband Jon and their three yellow labs in Laurel Hollow, NY, working remotely from Nantucket, Massachusetts – or on a SoulCycle bike.
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