Creative
Cases
News
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50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous – Adweek
Last year's inaugural edition of the Creative 100 featured 40 agency creatives—broken down into 10 chief creative officers and
Adweek, 07/24/2016
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From Argonaut to Work & Co, These Are the Agencies to Watch
From Argonaut to Work & Co, these are the agencies to watch in 2016.
Advertising Age, 01/25/2016
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A Taste of Taste: Black & White Edition - MUH-TAY-ZIK | HOF-FER
“Good taste is found only in the best agencies. If we could tell clients to look for one thing in an agency, it would be taste. It's the one element that affects all the others.” — John Matejczyk We each have our own individual taste, but as an agency whose service is the delivery of taste and tasty creative work, where does our collective taste come from? Led by visual creatives, we create, remix, revamp and evolve our clients' brands. Type, form, color, pattern, texture, shape, motion. Sometimes a particular color becomes THE COLOR, or a method of craft THE METHOD. We fear not our taste, so here’s a taste of our taste. Black and White by Charlotte Cooper I’m obsessed with bright colors — they’re happy and eccentric and a visual delight. But by their sheer exuberance, they can cover a multitude of design sins and might distract from form and message. For example, a logo or brand mark needs to be strong, balanced, and well-crafted without any color, so it works
MUH-TAY-ZIK | HOF-FER, 10/01/2015
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Why Maker Studios Chose This Agency for Its Ad-Buying Service – Adweek
Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily on social and digital.
Adweek, 08/31/2015
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Ad Age 2014 Small Agency of the Year: Muhtayzik Hoffer
Part of Muhtayzik Hoffer's success comes from the fact that it's highly versatile.
Advertising Age, 07/28/2014
Clients
| Client | Start Year | End Year |
|---|---|---|
| AAA | 2015 | Current |
| Audi | 2015 | Current |
| DoorDash | 2018 | Current |
| GoToMeeting | 2018 | Current |
| Intel | 2018 | Current |
| method home | 2016 | Current |
| Shell | 2018 | Current |
| Staples | 2018 | Current |
| Amazon | 2014 | Current |
| XOOM, a PayPal Company | 2017 | Current |
About
MUH-TAY-ZIK / HOF-FER is a San Francisco advertising agency that is proudly part of the VCCP partnership. We are creatively driven, strategically inspired, and full-service.
Firmly believing that creativity is still any brand’s greatest multiplier, we tell our people and our clients the same thing: Get Chased.™
As part of London-based agency VCCP, we form a challenger network for challenger brands. With over 1000 talented people covering the four corners of the world our challenger mindset helps brands get chased.
People
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Tanya LeSieur
Head of Production, Associate Partner
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Matt Hofherr
Co-Founder & Chief Strategy Officer North America
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Joel Kaplan
Group Creative Director, Associate Partner
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John Matejczyk
Co-Founder & Executive Creative Director
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Carolina Cruz-Letelier
Director of Client Services, Associate Partner