|Client||Start Year||End Year|
|PUMA North America||2018||Current|
A full-service creative studio and idea factory.
Nowadays creates unconventional campaigns for culture-forward brands in entertainment, sports, music, and fashion.
In simpler terms: we make cool stuff, for great people.
Partner, Creative DirectorAs a Partner and Creative Director at Nowadays, Stefan Knecht leads his team with a focus in sharp art direction and a playful approach to mixed media and design. Stefan has over ten years of experience working with international advertising agencies and small design shops to bring creative and of-the-moment solutions to global brands. From early on he followed his passion for sports and style which led him to the sneaker industry. Before Nowadays, he spent time at Sneaker News and Stadium Goods working with clients such as adidas, Under Armour, Brooks, and New Balance. In his spare time, you can find Stefan riding his bike around Brooklyn or enjoying a glass of good tequila (always neat) with a Philly soft pretzel.
Partner, Account DirectorKristen Selasky is a Partner and Account Director at Nowadays where she oversees the team and overall agency operations. As a seasoned Account lead, Kristen has over ten years of experience working with iconic global brands including Cadillac, Rolex and PUMA. Originally from Detroit, she previously held positions at large agency networks Campbell Ewald, Publicis New York and J. Walter Thompson New York. While she’s been a New Yorker for a few years now, she can still be found on weekends getting lost in the city in search of the best bagel.