Creative
Frito Lay
Cases
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We've Got Love For Local Campaign
Target
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Timberland
News
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Met Gala 2024 Class Photo | Produced by Obsidianworks
Instagram gathered its guests at the Mark Hotel for a class photo before they hit the Met Gala 2024 red carpet.
Vanity Fair, 05/07/2024
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Obsidianworks teams up with Frito Lay to boost diverse creators - Brand&Culture
Michael B. Jordan's Obsidianworks partners with Frito-Lay to spotlight diverse creators where snack promotion meets cultural celebration.
Brand&Culture, 07/11/2023
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2023 Gold Anthem Awards Winner
Brought to you by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies, and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities.
Anthem Awards, 12/05/2023
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Gymshark works with Obsidianworks for Black History Month campaign | The Drum
Gymshark has created a campaign that celebrates local community leaders to coincide with Black History Month.
The Drum, 10/02/2022
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Five Questions with Obsidianworks' Chad Easterling - Cynopsis Media
Chad Easterling Co-founder and CEO Obsidianworks https://www.linkedin.com/in/chad-easterling-a5419722/ What are three attributes that got you where you are now? Consistency, adaptability, and work ethic. What advice would you give to someone who is looking to enter the market? Be curious and always ask questions. Be a sponge and try to retain as much [...]
Cynopsis Media, 11/06/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| YouTube | 2022 | 2024 |
| Frito Lay | 2023 | 2024 |
| Nike | 2023 | Current |
| Timberland | 2022 | 2024 |
| Invesco | 2022 | Current |
| Meta | 2022 | Current |
| Marriott International | 2021 | Current |
| Target | 2022 | Current |
About
Obsidianworks is a culture-powered media and marketing agency co-founded by Michael B. Jordan and Chad Easterling, purpose-built for a more inclusive era of brand storytelling. The agency specializes in speaking to audiences and demographics within the diverse communities they belong to through brand strategy, creative, and social impact campaigns and activations. Agency clients include Frito-Lay, Marriott International, Timberland, YouTube and more. Obsidianworks is a minority business enterprise certified with the Southern California region of the National Minority Supplier Development Council. Endeavor’s cultural marketing agency 160over90 is a strategic partner to Obsidianworks.
People
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Chad Easterling
Chief Executive Officer
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Bobby Moore III
Chief Strategy Officer
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Rene Spellman
Chief Impact Officer
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Michael B. Jordan
Executive Chairman