Client Start Year End Year
YouTube 2022 2024
Frito Lay 2023 2024
Nike 2023 Current
Timberland 2022 2024
Invesco 2022 Current
Meta 2022 Current
Marriott International 2021 Current
Target 2022 Current

Obsidianworks is a culture-powered media and marketing agency co-founded by Michael B. Jordan and Chad Easterling, purpose-built for a more inclusive era of brand storytelling. The agency specializes in speaking to audiences and demographics within the diverse communities they belong to through brand strategy, creative, and social impact campaigns and activations. Agency clients include Frito-Lay, Marriott International, Timberland, YouTube and more. Obsidianworks is a minority business enterprise certified with the Southern California region of the National Minority Supplier Development Council. Endeavor’s cultural marketing agency 160over90 is a strategic partner to Obsidianworks.

  • Chad  Easterling

    Chad Easterling

    Chief Executive Officer

  • Bobby  Moore III

    Bobby Moore III

    Chief Strategy Officer

  • Rene Spellman

    Rene Spellman

    Chief Impact Officer

  • Michael B. Jordan

    Michael B. Jordan

    Executive Chairman