Octagon announced the launch of the agency's global Media Rights Consulting practice. The new group will provide strategic consultation to major domestic and international rights holders, broadcasters, emerging distribution platforms and the sports investment community.
Sports Business Daily, 08/08/2017
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.
Chief Marketer, 06/06/2018
|Client||Start Year||End Year|
|Bank of America||2006||Current|
|BMW of North America||1987||Current|
|Delta Air Lines||2014||Current|
|The Home Depot||2003||Current|
Octagon is an award-winning strategic and creative marketing agency that specializes in sport and culture. Part of the Interpublic group, Octagon has worked on behalf of brands such as Mastercard, BMW, AB InBev, Delta, Cisco PlayStation and Taco Bell, for over three decades.
At Octagon, we help our clients make their next right move – to create, innovate and plan, and constantly measure, evaluate and improve – but most importantly to meet consumers where they are on the cusp of what’s next.
We’re a mix of savvy veterans and bold upstarts – a passionate team of 800+ around the world. A full-service agency capable of delivering award-winning campaigns, experiences and content at the intersection of sports, entertainment and culture.
CMO, North America
SVP, Insights & Strategy
VP, Digital Strategy