TD: Don't be Afraid of the Money Talk


'Taboo Talk' provides a humorous illustration of how money has become the ultimate taboo. “It’s official. Money is the most-taboo topic in Canada,” said Francesco Grandi, chief creative officer for Ogilvy Canada. “64% of us would rather talk about sex, religion, or politics over our finances. We wanted to show just how absurd that is, in a way that gets the country talking.”