Despite the booming home improvement business, paint sales remained stagnant. An OKRP study revealed a majority of homeowners have a room they’d like to paint but are procrastinating on the project. Since these homeowners intended to paint someday we made Some Day a day. On April 3rd, we gave paint procrastinators a reason to paint with free babysitting and free paint delivery, while earning millions of media impressions for Ace.
Ace Hardware: "Some Day" Brand Activation
- Social Media
- Brand Strategy
- Integrated Campaigns
- brand activation