Ace Hardware: "Some Day" Brand Activation

Ace Hardware

Case Study

  • Advertising
  • Social Media
  • Brand Strategy
  • Integrated Campaigns
  • brand activation

Despite the booming home improvement business, paint sales remained stagnant. An OKRP study revealed a majority of homeowners have a room they’d like to paint but are procrastinating on the project. Since these homeowners intended to paint someday we made Some Day a day. On April 3rd, we gave paint procrastinators a reason to paint with free babysitting and free paint delivery, while earning millions of media impressions for Ace.