The campaign kicked off Nov. 1 on platforms like TikTok, Snapchat, Instagram and YouTube. It showcases “massive deals” in “high-energy ads with a funk-inspired sing-song rhyme,” as a company statement put it.
“You Rule” is the theme of Burger King’s first campaign from independent agency O’Keefe Reinhard & Paul (OKRP), which was chosen as the fast-food chain’s creative agency of record for the U.S. market in April.
Trade Publication, 10/06/2022
Matt McNulty and Ben Pfutzenreuter join OKRP on the BK account, which the agency won in April.
Ad Age, 09/20/2022
Burger King is moving on from its longtime incumbents, selecting independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market.
OKRP will handle advertising and activation initiatives for NERDS portfolio, including Gummy Clusters, Ropes, Big Chewy and Candy Corn.
Reel Chicago, 11/02/2021
|Client||Start Year||End Year|
|Ferrara Candy Company||2021||Current|
|Illinois Office of Tourism||2019||Current|
|Constellation Brands US||2022||Current|
Sales today, brand today is our belief – you can see it in our model and feel it in our work. It starts with our overall position of “Big Brand Creativity; Startup Ingenuity” and delivered in each of our four unflinching principles:
1. Be nimble. Be quick. Be prolific.
Real-time adaptability in both operating structure and creative output is a competitive edge in today’s environment.
2. Practice "the high art of selling."
Proactively embracing the selling of a client’s product or service as the centerpiece to a creative solution.
3. Put the "agent" in advertising agency.
We break down boundaries and work with the best writers, designers, digital artists and filmmakers who choose to operate more independently than ever before.
4. Have soul.
Consumers have to first feel it, if we expect them to ever believe it or act upon it. Soul is the great x-factor in everything.
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