Creative
Ferrara Candy Company
Ferrara Candy Company
Burger King: You Rule - Whopper Whopper
Burger King
Cars.com: It's Matchical - Twins
Cars.com
Cases
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Ace Hardware: "Some Day" Brand Activation
Ace Hardware
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Bringing A Brand Back, Baby, Back!
Chili's
okrp.com
News
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Why It Took 13 Years to Export the World's Biggest Shopping Day to the US
The campaign kicked off Nov. 1 on platforms like TikTok, Snapchat, Instagram and YouTube. It showcases “massive deals” in “high-energy ads with a funk-inspired sing-song rhyme,” as a company statement put it.
AdWeek, 11/11/2022
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Inside OKRP's Strategy for Burger King's New 'You Rule' Tagline
“You Rule” is the theme of Burger King’s first campaign from independent agency O’Keefe Reinhard & Paul (OKRP), which was chosen as the fast-food chain’s creative agency of record for the U.S. market in April.
Trade Publication, 10/06/2022
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OKRP's new Burger King group creative directors created Wingstop's ‘Thighstop’ | Ad Age
Matt McNulty and Ben Pfutzenreuter join OKRP on the BK account, which the agency won in April.
Ad Age, 09/20/2022
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Burger King Names OKRP Its US Creative Agency of Record
Burger King is moving on from its longtime incumbents, selecting independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market.
Adweek, 04/28/2022
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Nerds Flock to OKRP, Named Agency of Record for Brand
OKRP will handle advertising and activation initiatives for NERDS portfolio, including Gummy Clusters, Ropes, Big Chewy and Candy Corn.
Reel Chicago, 11/02/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Ace Hardware | 2015 | Current |
| Burger King | 2022 | Current |
| Cars.com | 2020 | Current |
| Chili's | 2017 | Current |
| Ferrara Candy Company | 2021 | Current |
| Home Chef | 2017 | Current |
| Illinois Office of Tourism | 2019 | Current |
| Marco's Pizza | 2022 | Current |
| Constellation Brands US | 2022 | Current |
| P&G | 2021 | Current |
About
Sales today, brand today is our belief – you can see it in our model and feel it in our work. It starts with our overall position of “Big Brand Creativity; Startup Ingenuity” and delivered in each of our four unflinching principles:
1. Be nimble. Be quick. Be prolific.
Real-time adaptability in both operating structure and creative output is a competitive edge in today’s environment.
2. Practice "the high art of selling."
Proactively embracing the selling of a client’s product or service as the centerpiece to a creative solution.
3. Put the "agent" in advertising agency.
We break down boundaries and work with the best writers, designers, digital artists and filmmakers who choose to operate more independently than ever before.
4. Have soul.
Consumers have to first feel it, if we expect them to ever believe it or act upon it. Soul is the great x-factor in everything.
People
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Tom O'Keefe
Founder / Chief Executive Officer
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Matt Reinhard
Founder / Chief Innovation Officer
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Nick Paul
Founder / President
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Nate Swift
Chief Strategy Officer
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Brenda Donahue
Chief Operations Officer
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Aubrey Walker
Executive Creative Director
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Elena Robinson
Head of Production
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Rahul Roy
Chief Client Officer
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Avigail Schlosser
Chief Financial Officer