OMD U.S. has named George Manas as its first chief media officer and president, effective April 1. He will join from OMG’s performance marketing division Resolution Media, where he was president, a role that allowed him to often work alongside OMD leadership and brand teams.
OMD USA has named Danielle Sporkin U.S. head of integrated planning, a new role at the agency. Most recently, she was a global client lead at GroupM's Essence.
"At OMD, we see programmatic advertising as the way marketing and media buying should look. Programmatic and solutions like automated reservations allow us to combine the traditional ways of media buying into one method. With it we can understand the impact of all media and help our clients make better decisions, reduce waste, and increase control of their marketing." Luke Lambert - Head of Programmatic, OMD USA Brooke Abney - US Director, Programmatic Video, OMD USA
Harvard Business Review, 02/04/2020
OMD wins $100M global Boehringer Ingelheim Animal Health account. The remit includes brands such as Frontline and NexGard.
Campaign US, 08/05/2019
OMD USA is a proud part of the global OMD network. In the US, we have 1,900+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
Chief Executive Officer, OMD USA