OMD’s global chief strategy officer and jury president of the Creative Strategy category at Cannes Lions speaks to LBB’s Alex Reeves about her rigorous jury room prep, thoughtful strategy in fraught times and how brands can be the “trust re-builders”
Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies.
This latest move involves sharing of insights, tools and several levels of talent training, all in the name of accelerating connected commerce.
Instacart is essentially weaponizing its troves of sales data from consumers searching and purchasing online, to the benefit of media agencies and brands.
Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Third Consecutive Wave - North America, EMEA, Nordics and Central East Europe Regions All Ranked #1
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