While humor—obviously—has been critical to the success of The Onion, it’s not the end all and be all, according to its head of marketing.
"There's no denying that the response Sprint received when Paul switched from Verizon was unprecedented ... people love Paul," says Tracy Palmer, vice president brand, advertising, and social at Sprint. "We've seen Paul fans coming out of the woodwork."
SAN DIEGO—Engaging in numerous protracted debates over such factors as character limits and ideal launch dates, employees of local marketing firm InterGauge have spent the last two hours gathered in their conference room to think up a hashtag that absolutely no one on earth will ever use, sources confirmed Thursday.
The Onion, 04/17/2017
|Client||Start Year||End Year|
|Fairlife LLC (YUP!)||2015||Current|
We're the branded content agency within the walls of The Onion, combining the greatest comedy and pop culture writers in the world with experts from some of the largest ad agencies in the U.S.
We know how to reach and influence consumers with the speed and agility of a modern digital publisher, and now we're offering that expertise to brands. Our work stands out because we don’t write ads, we create content that your target audience actually wants to watch. We know how to make your brand the star without sacrificing the entertainment.
General Manager, Onion Labs
Director of Account Management, Onion Labs
Creative Director, Onion Labs
Director of Brand Strategy, Onion Labs
Director, Content Marketing, Onion Labs
Director of Marketing, Onion Labs
Director of Production, Onion Labs