While humor—obviously—has been critical to the success of The Onion, it’s not the end all and be all, according to its head of marketing.
"There's no denying that the response Sprint received when Paul switched from Verizon was unprecedented ... people love Paul," says Tracy Palmer, vice president brand, advertising, and social at Sprint. "We've seen Paul fans coming out of the woodwork."
Cloud service GoDaddy is building upon its Super Bowl activity to further develop its character The Internet as it looks to position itself as the quintessential digital platform for all the niches and services needing web hosting.
The Drum, 03/28/2017
|Client||Start Year||End Year|
|Fairlife (YUP! Chocolate Milk)||2015||Current|
|Supercell (Clash Royale)||2016||2017|
|The Tire Rack||2017||Current|
|Yum! Brands (Pizza Hut)||2017||2017|
We're the branded content agency within the walls of The Onion, combining the greatest comedy and pop culture writers in the world with some of the most decorated advertising minds in the business. We know how to reach and influence millennials with the speed and agility of a modern digital publisher, and now we're offering that expertise to brands. Our work stands out because we don’t write ads, we create content that your target audience actually wants to watch. We know how to make your brand the star.
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