News
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Barrett Hofherr is rebranding to Optimism BH
Optimism BH’s client roster includes Habit Burger & Grill, 8x8 Extra Space Storage, Bachan’s Japanese Barbecue Sauce, DoorDash and Videoamp.
AdAge, 04/20/2026
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7 small agency leaders delivering big wins for their companies
Meet the people powering small agencies.
AdAge, 07/31/2025
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8x8 Flips the Script on B2B Marketing with AI-Powered Campaign | LBBOnline
Little Black Book, The bold campaign was created with Barrett Hofherr and directed by Juan Santa-Cruz
Little Black Book, 08/08/2025
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Split Screen Hypes Unified Perk In Airbnb's 'It Pays To Vacation' 05/23/2025
National campaign promotes both the flagship Airbnb brand and mobile booking platform HotelTonight.
MediaPost, 05/27/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Habit Burger & Grill | 2023 | Current |
| Bachan's | 2025 | Current |
| DoorDash | 2024 | 2025 |
| VideoAmp | 2024 | Current |
| Ariat | 2024 | Current |
| Extra Space Storage | 2025 | 2026 |
| HotelTonight/AirBnB | 2024 | 2025 |
| Corpay | 2025 | Current |
| 8x8 | 2025 | Current |
| DXL Big + Tall | 2024 | Current |
About
Optimism BH is a modern marketing company built to create momentum. We design ideas people choose–ideas that build belief, earn attention, and convert cultural energy into growth. Formerly Barrett Hofherr, the agency is headquartered in San Francisco and partners with brands across categories to move faster and grow smarter.
People
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Jamie Barrett
Founer/Chief Creative Officer
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Matt Hofherr
Founder/Chief Strategy Officer