Andrew Orcí, presidente y CEO de Orcí Advertising, explica a PRODU que existe una creciente necesidad de llegar a los consumidores hispanos de forma bilingüe con contenido relevante.
Major Mexican soccer matches are taking place in the U.S., due to the important Mexican-American fan base, having the game played in the U.S. represents a huge marketing opportunity both for brands, e.g. Honda, fans, and TV broadcasters.
Orci is one of the pioneers of Latino advertising & marketing in the US and has successfully delivered notable results for clients since 1986. Headquartered in Los Angeles, Orci is a 100% independent, minority-owned advertising agency that has introduced hundreds of America's best-loved brands to the Latino market. Today, we excel at motivating and reaching the bicultural millennial generation because, frankly, we are that audience. Orci¹s current client list includes Honda, Acura, Georgia-Pacific, Dole, Big Brothers and Big Sisters, Southern California Children's Bureau, and the Los Angeles Academy of Arts and Enterprise (LAAAE), among others. For more information, please see www.Orci.com.