This year's Special Jury Chair Award at the Cresta Awards has been awarded to The Black Elevation Map project, created by Performance Art. "This highly innovative creative use of data, developed to celebrate black culture across the US, is the latest project created by Ian Mackenzie and his colleagues for the specialist travel agency Black & Abroad. Before being a co-founder of Performance Art, Mackenzie worked with the same client at FCB/Six… and remarkably won the Jury Chair Award at Cresta in 2019 with a different project for Black & Abroad."
Campaign Brief Asia, 11/04/2022
Performance Art introduces its newest work for Veterans United, featuring beloved veteran Rob Riggle, who explains how the "veteran move" is always the right move.
Performance Art website, 09/05/2022
Performance Art CEO, Andrea Cook, is proud to have been named to this year’s class of 40 Over 40 honorees by Campaign US.
Campaign US, 08/09/2022
Part two of CEO Andrea Cook's four-part series about data and creativity for Muse by Clio, titled "Data in the Land(s) of Web3 - Get Prepared for a Journey Full of Surprises."
Muse by Clio, 09/16/2022
In honor of its 60th birthday, we paid homage to an iconic BMW design feature by putting the Hofmeister Kink on the map... literally. Using custom-built AI, an all-new digital experience at Hofmeisterkink.com encourages BMW enthusiasts to drive one - or more - of the more than 55,000 kink-shaped roads across the U.S.
|Client||Start Year||End Year|
|Unilever - Tresemme||2022||Current|
|Veterans United Home Loans||2021||Current|
|Black & Abroad||2019||Current|
Our name says it all: Performance Art. We are IPG's data-driven creative agency network designed to meet the growing demand for work that delivers at the intersection of performance and creativity. We bring together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.
To help brands around the world make the highest performing work in the most creative way.
There is an instinct in our industry to draw a distinct line between work that drives business performance and work that is beautiful, emotional and brand-building. Marketers have been made to feel they need to choose between the two, thus compromising the other. Our team at Performance Art is proving there is no need to choose. High performance and high art can co-exist.
With nearly 300 PAers operating out of our dual headquarters in New York and Toronto and local offices in Montreal and L.A., our footprint is rapidly expanding to serve the global needs of our growing client base.
Chief Creative Officer
Chief Strategy Officer
EVP, Managing Director - New York Office
Chief Technology Officer
Executive Creative Director