About

Our name says it all: Performance Art. We are IPG's award-winning, data-driven creative agency network designed to meet the growing demand for work that delivers at the intersection of performance and creativity. We bring together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.


Our Vision:
To help brands around the world make the highest performing work in the most creative way.

There is an instinct in our industry to draw a distinct line between work that drives business performance and work that is beautiful, emotional and brand-building. Marketers have been made to feel they need to choose between the two, thus compromising the other. Our team at Performance Art is proving there is no need to choose. High performance and high art can co-exist.

With more than 175 PAers operating out of our dual headquarters in New York and Toronto, our footprint is rapidly expanding to serve the global needs of our growing client base.

Recent Recognition:
- Ad Age - 2023 Creative Data Campaign of the Year
- Campaign Global Digital Innovation Agency of the Year finalist
- Campaign US Big Awards - 2023 Campaign of the Year
- Fast Company - 2023 World Changing Ideas