Creative

News

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  The Humanitarian Coalition and Performance Art Turn AI into an Anthem for Ukraine | LBBOnline

  One year after the war began in Ukraine, the Humanitarian Coalition and Performance Art Turn AI into an Anthem for Ukraine.

  LBB Online, 02/24/2023

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  ScottsMiracle-Gro Selects Performance Art as Digital Innovation Agency

  Performance Art has been named Digital Agency for ScottsMiracle-Gro. The agency will support a variety of brands across the company’s lawn and garden portfolio including Scotts, Miracle-Gro, Ortho and Bonnie. The agency’s remit includes delivering brand content, paid and organic social, loyalty and CRM, as well as supporting the brands’ digital commerce, web and app experiences, all to help create cohesive end-to-end brand experiences.

  AdWeek Agency Spy, 01/26/2023

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  Cannes-Winning Creative Alex Sprouse Joins Performance Art New York | LBBOnline

  Cannes-winning Creative Joins Performance Art New York

  LBB Online, 02/22/2023

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  Campaign US BIG Awards 2022: Best Campaign | Campaign US

  The Black Elevation Map, created by Performance Art for travel brand Black & Abroad, took home "Campaign of the Year" at the 2022 Campaign US BIG Awards, as well as "Best Film" and "Best Idea That Taps Into Culture". From Campaign Magazine: "Maps have long stood at the border of art and science. A creative mapmaker can provide viewers with new ways of seeing the world through works that are built on data. In the case of the Black Elevation Map, African-American life is presented in an innovative visualization. The concentration of Black-owned businesses and cultural sites in a specific area were translated into an elevation — the higher a point on the map, the more reasons that travelers interested in African American culture should add it to their must-visit list. The project was a remarkable feat of crunching numbers including a total of 330 million data points, among them 28,000 Black-owned businesses and 6,500 cultural markers. The latest technology including NASADEM (NASA Digital Elevation Model) was then used to translate that data into its visual representation."

  Campaign Magazine, 11/18/2022

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  Veterans United I Make The Veteran Move – Performance Art

  Performance Art introduces its newest work for Veterans United, featuring beloved veteran Rob Riggle, who explains how the "veteran move" is always the right move.

  Performance Art website, 09/05/2022

Clients

About

Our name says it all: Performance Art. We are IPG's data-driven creative agency network designed to meet the growing demand for work that delivers at the intersection of performance and creativity. We bring together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.


Our Vision:
To help brands around the world make the highest performing work in the most creative way.

There is an instinct in our industry to draw a distinct line between work that drives business performance and work that is beautiful, emotional and brand-building. Marketers have been made to feel they need to choose between the two, thus compromising the other. Our team at Performance Art is proving there is no need to choose. High performance and high art can co-exist.

With more than 200 PAers operating out of our dual headquarters in New York and Toronto and local offices in Montreal and L.A., our footprint is rapidly expanding to serve the global needs of our growing client base.

People

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  Andrea Cook

  CEO

  With 20+ years of communications experience, Andrea is an industry leader in the art of connecting brands to consumers in the digital and data age. Equal parts data geek and creative storyteller, she is known as a change agent and visionary leader with relentless drive and a track-record of success. After 15 years growing A-List agencies, Andrea created FCB/SIX in 2016, transforming what was a small CRM division into what became one of the most innovative, celebrated and successful communications companies in the world. Under her leadership, the company more than tripled in size and celebrated more than 50 new business wins. They were awarded a D&AD Black Pencil in 2020, amassed 22 Cannes Lions, were hailed as one of North America’s most progressive agencies by AdWeek and consistently held a position as a WARC Top 30 global agency. In April 2019, FCB/SIX was recognized as the #1 Data and Analytics Agency of the Year by Ad Age and in 2021 were named one of the Top 3 US Digital Innovation Agencies by Campaign. In 2021, IPG asked Andrea to elevate her vision to start an independent, data-driven creative agency network within IPG — and Performance Art was born. In our first year, the agency has doubled in size, won eight new clients and claimed our first three Cannes Lions — that’s a pretty good start, we think! Andrea has spent her career mentoring and advocating for women. She has been recognized by Campaign’s 2020 Female Frontier Awards, was nominated for Executive of the Year by AdAge in 2021 and was just named to the 40 Over 40 List by Campaign US for 2022.
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  Ian Mackenzie

  Chief Creative Officer

  Across nearly two decades in the business, first as a writer and then in creative leadership roles, Ian’s work has helped clients in North America and around the world to repair, build and transform their brands. During his career, he has earned more than 400 awards for both creativity and effectiveness, including a Grand Prix in Creative Data at Cannes, a Black D&AD Pencil, and a Global Grand Effie. Ian first made his mark on the global creative stage as the co-creator and writer of the influential “Our Food —Your Questions” radical transparency platform for McDonald’s, which was truly transformational for the brand and led to a remarkable lift in both brand trust and food quality perceptions among Big Mac skeptics around the world. Since then, his creative trajectory has accelerated, most recently as the creative visionary behind globally awarded campaigns including: “Publicly Traded” for LifeStyles Healthcare, “Go Back To Africa” for Black & Abroad, and “Destination Pride” for PFLAG, just to name a few. Ian has sat on more than 20 prestigious award show juries, spoken on numerous panels and podcasts, and has had a stack of provocative, brow-raising thought pieces published. In 2021, Ian joined Andrea to be the co-founder of Performance Art — and he’s never looked back. Rewind to when Ian was 2ft. shorter and still had freckles: he idolized rock stars and writers. So, it’s no surprise he has grown up to be a rock-star writer and creative trailblazer with a wall of awards that even Quincy Jones would nod to.
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  Jory Edmunds

  Chief Strategy Officer

  Jory is a seasoned strategic leader whose expertise lies in applying behavioral, cultural and consumer insights to complex client problems and opportunities. He’s very much a ‘hybrid strategist’, equally as comfortable talking about brand positioning as he is digital touchpoints — and everything else along the customer journey. Jory has a deep passion for the creative process, using data and human truths to unlock people's needs, behaviors, and pain points to help brands see the world through a customer-centric lens. At a time when the experience is the brand, he and his team work tirelessly to ensure every last touchpoint is considered, and everything provides some form of meaningful value back to people's lives.
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  Janet Thompson

  EVP, Managing Director - New York Office

  Janet is truly obsessed with advertising and communications, and that obsession has inspired a unique and multi-disciplinary 20-year-long journey with leadership roles in Account Service, Strategic Planning, Data Innovation and Media. She has built a career partnering with her clients in finance, CPG, retail, insurance, and tech to push boundaries and create best-in-class business solutions. She cut her teeth at world-class agencies including Leo Burnett, Ogilvy, and Saatchi, as well as on the media side at Starcom as a VP, Strategy Director where she was an early leader in integrating programmatic and traditional strategy, and an early champion of emerging martech and adtech. Janet joined our team in 2020 and established our New York office, leading the recruiting of talent, building processes and operations, and helping onboard new clients. As the leader of our New York office, Janet is deeply committed to every relationship at the agency. An iconoclast at heart, she loves helping clients win with the unexpected and embraces her clients’ KPIs as her own.  
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  Deepak Narisety

  Chief Technology Officer

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  Colin Craig

  Executive Creative Director

  Colin brings to the table a wealth of experience gleaned from his 20-year career spanning boutique graphic design studios, digital and full-service ad agencies. He's an art director who writes, a creative director who designs, and a creative thinker with a wonderfully strategic point of view. Tackling everything from big idea campaigns to complex design systems, and from defining new brands to harnessing bleeding edge innovation—for Colin, that's what keeps this business endlessly interesting and challenging. Colin’s work has been recognized by all the major national and international competitions, including Cannes, One Show, the Webby’s, D&AD and Communication Arts. He studied graphic design and illustration at Capilano University and studio art at the Hokkaido College of Art and Design in Sapporo, Japan. Colin works across several Performance Art clients, but one of his primary roles has been creative lead for Veterans United, the largest VA mortgage lender in the U.S. In his role, he helps define big platform ideas that have the power to build the brand, drive leads and first-party data acquisition, and inspire loyalty and referrals.