Creative
News
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The Greatest Guide Takes Home a Grand Prix from the NY Festivals – Performance Art
Our work on The Greatest Guide for Grupo Bimbo has taken home the Grand Prix in B2B and Gold in Artificial Intelligence at NY Festivals.
Performance Art, 08/14/2023
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Ad Age Names the Black Elevation Map "Creative Data Campaign of the Year"
Performance Art's "Black Elevation Map" has been named Ad Age's Creative Data Campaign of the Year.
Ad Age, 04/25/2023
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Performance Art Shortlisted for Campaign 2023 Global Digital Innovation Agency of the Year
Performance Art has been shortlisted for Campaign 2023 Global Digital Innovation Agency of the Year.
Aoy Global Awards, 03/27/2023
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ScottsMiracle-Gro Selects Performance Art as Digital Innovation Agency
Performance Art has been named Digital Agency for ScottsMiracle-Gro. The agency will support a variety of brands across the company’s lawn and garden portfolio including Scotts, Miracle-Gro, Ortho and Bonnie. The agency’s remit includes delivering brand content, paid and organic social, loyalty and CRM, as well as supporting the brands’ digital commerce, web and app experiences, all to help create cohesive end-to-end brand experiences.
AdWeek Agency Spy, 01/26/2023
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Andrea Cook Talks to Fast Co. About AI
Performance Art's CEO Andrea Cook speaks to Fast Company about the role and risk of humanity in the tech-driven creative equation.
Fast Company, 03/24/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| AMC Theatres | 2024 | Current |
| Black & Abroad | 2019 | Current |
| BMW | 2018 | Current |
| EA Games | 2022 | Current |
| Edelman Financial Engines | 2022 | Current |
| Lifestyles | 2019 | Current |
| Lyft | 2021 | Current |
| ScottsMiracle-Gro | 2022 | Current |
| Simplii Financial | 2019 | Current |
| Unilever - Tresemme | 2022 | Current |
About
Our name says it all: Performance Art. We are IPG's award-winning, data-driven creative agency network designed to meet the growing demand for work that delivers at the intersection of performance and creativity. We bring together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.
Our Vision:
To help brands around the world make the highest performing work in the most creative way.
There is an instinct in our industry to draw a distinct line between work that drives business performance and work that is beautiful, emotional and brand-building. Marketers have been made to feel they need to choose between the two, thus compromising the other. Our team at Performance Art is proving there is no need to choose. High performance and high art can co-exist.
With more than 175 PAers operating out of our dual headquarters in New York and Toronto, our footprint is rapidly expanding to serve the global needs of our growing client base.
Recent Recognition:
- Ad Age - 2023 Creative Data Campaign of the Year
- Campaign Global Digital Innovation Agency of the Year finalist
- Campaign US Big Awards - 2023 Campaign of the Year
- Fast Company - 2023 World Changing Ideas
People
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Ian Mackenzie
Chief Creative Officer
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Andrea Cook
CEO