For the 40th Anniversary of the Pride Flag, we collaborated with our partners at PFLAG to develop Destination Pride, a first-of-its-kind global platform designed to help LGBTQ travellers navigate the world safely. Using a custom-built algorithm, the platform ingests global data across six key measures of acceptance to provide a dynamic snapshot of acceptance across hundreds of thousands of destinations worldwide – all in the simple form of the iconic Flag. This campaign was one of the most globally recognized campaigns of its year.