Retailers and brands should be using pictures to capture sales and increase conversion, writes Performics' Burcu Agma.
Retail Dive, 05/02/2019
David Gould says performance is driving innovation, as his agency rolls out a new tool across Asia-Pacific.
Campaign Asia, 04/15/2019
The elimination of Google's paid-search average position metric is the most significant change in search advertising in years. Here's why.
More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.
Marketing Dive, 02/05/2019
|Client||Start Year||End Year|
|American Express Financial Services||2011||Current|
As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. We were founded in 1998 (the same year as Google) and have been squarely focused on our core offering - performance marketing - ever since. We began as a startup called Dynamic Trade where we launched a CPA/CPL-based Affiliate Network that focused on Web traffic monetization via direct response vehicles. Dynamic Trade was later rebranded as Performics (Performance + Metrics). Over time, we continued to expand our offerings and launched a Paid Search practice in 2001, and an organic search (SEO) practice in 2003.
In 2004, Performics was acquired by DoubleClick and became DoubleClick Performics. DoubleClick Performics products were widely known as industry-leading technology platforms at the time and consequently attracted the attention of Google. Google purchased DoubleClick Performics in 2008, seeing the technology company as highly complementary to its search and content-based text advertising business. In August 2008, Google sold Performics to the Publicis Groupe. Today, we’re the performance marketing arm of Publicis Media, a Publicis Groupe collection of media agency brands. As the fifth global media brand within Publicis Media, we go to work serving performance marketers as an agency of record. We’re also the Performics-branded practice of Publicis Media, and in an integrated way, support all the other brands within Publicis Media through performance arm engagements.
Our vision is to deliver unsurpassed digital results for the world’s most admired brands. Our mission is to drive exceptional performance marketing results by creating dynamic, personalized and optimized experiences across all digital touchpoints. As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Performics translates consumer needs into more effective media buys and more engaging content to deliver the right message to the right person in the right place at the right time.
Our global headquarters is located in Chicago with regional hubs in London, New Delhi, Singapore and Dubai. These hubs provide global and regional coordination for locally-executed campaigns and are central execution points for multimarket campaigns. We have 3,400+ employees worldwide.
Forrester ranked Performics #1 in the Forrester Wave: Search Marketing Agencies, 2017. Of 12 agencies evaluated, Performics received the top overall score, as well as the top score in Current Offering, top score in Strategy and second-best score in Market Presence. Our #1 Wave ranking is a direct reflection of our vision to be the premier revenue growth driver for our clients, which is clear differentiator vs. our competitors.
Beyond receiving the highest scores in traditional Paid Search, Forrester rewarded our approach to creating performance in Direct Commerce channels like Amazon and all other platforms where consumer intent is expressed. Forrester also recognized our strengths in Analytics & Technology, as well as Planning & Insights.
Global Brand President, Performics Worldwide
Chief Operating Officer, Performics Worldwide
Global Growth Officer, Performics Worldwide
U.S. Chief Operating Officer
U.S. Chief Talent Officer
U.S. Chief Strategy Officer
U.S. Chief Client Officer
SVP, Planning & Insights, Performics U.S.
Dr. Ram Singh
SVP, Analytics & Technology, Performics U.S.