In the latest ranking of the global media agency new business landscape from leading independent research company COMvergence, Omnicom Media Group agency PHD Worldwide is #1 in net new business performance (wins minus losses) during the first three quarters of 2022, adding USD$814 million in incremental billings, outperforming its nearest competitor by more than 40 percent.
PR Newswire, 11/21/2022
Philippa Brown, global CEO of PHD and a 15-year veteran of Omnicom, addresses the realities of dealing with scope creep from clients, citing the need to be straightforward and honest when having those discussions.
The Omnicom media shop was awarded U.S. media agency of record duties for BK and sibling restaurant chains Tim Horton's and Popeye's. The Popeye's remit also includes Canada. The company has also confirmed that Chicago-based OKRP has been selected to serve as the new creative agency for Burger King in the U.S.
Media Post, 05/02/2022
Marketers finally seem to understand that the key to marketing to Hispanic audiences, like any large consumer segment, depends on understanding cultural nuances. One-size-fits-all strategies don’t work. Check out the discussion here.
PHD Media USA, 10/08/2021
Omnicom Media Group is undergoing a major leadership realignment, naming new chief executives at two of its agencies. The media agency network appointed Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO of PHD, effective immediately.
Media ideas that help brands leap ahead.
Founded in London in 1990, we started life as the challenger agency that invented ‘creative media’. Now we are a global leader, employing more than 6,500 employees across 100 offices in 74 countries.
Our culture of thought-leadership, creativity, and innovation helps us create campaigns that generate real business results and helps our clients leap ahead of their competitors.
It’s why we were named Network of the Year at the 2020 M&M Global Awards, EMEA Network of the Year at the 2020 Campaign Awards, and Network of the Festival at Cannes 2020/21.
The PHD network is part of the Omnicom Media Group, a division of Omnicom Group Inc. (NYSE: OMC).
PHD | Make the Leap