Light the Future

Green Mountain Energy


  • Brand Strategy
  • Integrated Marketing
  • creative
  • Integrated Campaigns
  • storytelling
  • brand campaign
  • brand storytelling
  • Renewable energy
  • Storytelling & Videos
  • Energy and Utilities
  • Omnichannel Activation

Green Mountain Energy, a pioneer in providing 100% renewable energy solutions, recently unveiled its breakthrough advertising brand campaign, "Lucy’s World." Featuring the delightful, animated firefly brand ambassador, Lucy, this campaign by PMG and directed by Laurie Rowan came to life through an innovative, sustainable animation production, produced by Emmy-winning creative studio, Nexus Studios. It not only sets the stage for this launch but also paves the way for future storytelling – all within a newly created 3D town, part of Lucy’s enchanting world.