Point B Partners is a newly formed agency focused on driving extraordinary results for its clients in a market-sensitive model. We integrate and manage a hands-on, as-needed team of senior, best-in-class PR, marketing, brand development, and digital marketing experts to help clients drive secular growth and achieve their marketing goals. Each of the Point B Partners brings decades of experience and expertise in their respective fields and is supported by a team of dedicated specialists, as needed. This approach delivers tremendous on-demand impact at an exceptional value to Point B clients.
Founder & CEOBen Godley brings decades of marketing, PR, startup, investment, technology innovation, and management experience to Point B Partners. Before founding the firm, he was President and Partner at Greenough Communications, a PR and marketing services agency for healthcare, technology and services sector clients. Prior to that, he was the co-founder and CEO of CDP, a for-profit focused on improving the marketing efficiency, data management and revenue generation capacity of the public media system. For ten years prior, Ben was COO of WGBH (a multi-media news and content producer with 1k FTEs and annual revenue of $260m.) During his career, he led M&A activity; corporate, brand and content strategy; enterprise-level digital transformation; and the investment in and creation of two cloud-based applications, each later sold separately to Salesforce. Ben also founded and was President and CEO of the award-winning agency, CGN Marketing & Creative Services (acquired by Epsilon). CGN clients included Schwab, Ugg, Starwood, Avid, and dozens of early-stage companies. He also held marketing and management roles at Hill & Knowlton Public Relations and at IBM. He has served on several for-profit and non-profit boards and currently is a Director of Rand Capital (NASDAQ: RAND), a business development company.
Point B PartnerKathy Keating brings more than 25 years of experience as a PR, marketing and communications professional focused on the technology industry. She’s led strategic communications for global software giants, midsized market leaders and start-up stars. Her communications experience and deep understanding of the business of technology has delivered strong results for clients. Kathy has earned media coverage in every leading top-tier and trade press media outlet based on her ability to craft relevant news and feature stories for her clients. Before consulting, Kathy led global communications for IBM software. In this cross-company role, she was responsible for messaging, positioning, and media relations for a multi-billion dollar software product line. Prior to that, she led U.S. and European PR and communications for network software provider Concord Communications (acquired by CA). She was also an account director at Weber Shandwick, working closely with start-ups and large enterprises to create and manage successful PR programs.
Point B PartnerKen Dec is 30-year marketing veteran who has led the building of some of the world’s most successful brands including IBM, Toyota, Salesforce, Starwood Hotels & Resorts, GlaxoSmithKline, JP Morgan Chase, Raytheon, Agilent, Hitachi, and many more. Ken has been a CMO, fractional CMO, and CEO of leading marketing firms during his career. He’s also helped several small firms raise capital (Series A and B) and others drive to successful exits. His expertise includes marketing and brand strategy, ABM, multi-channel demand creation, and sales enablement helping companies at every stage of maturity grow.
Point B PartnerBrandon Cyr is the Point B Partners Creative Director and an expert at building and repositioning brands. As an advertising VP Creative Director at Digitas and other leading agencies, Brandon led creative campaigns for P&G, Goodyear, and Dunkin’ Donuts, created Ally Bank, and helped drive record sales for his clients. As an independent consultant with his network of creatives since 2013, he has crafted inspired work and wild results for Fidelity Investments, Bayer, Seagrams, Cross Pens, E&J Gallo, TripAdvisor, and a wide array of tech startups, distilleries, agencies, and small businesses.
Point B PartnerAly Kaye is an omnichannel expert with more 20 years of marketing, branding, digital media, and primary research experience in working with leading B2B and B2C brands at top global agencies. She is also a part-time professor of marketing at Bentley University. Her services include helping leading brands better leverage data, audience insights, technology, and creativity to achieve their business objectives. Aly leads primary research and analysis at Point B Partners, helping clients better understand their customer pain points, positioning and messaging opportunities, and customer buying journeys.
Point B PartnerTom Shapiro is a renowned author and expert in digital marketing and web development. He and his team specialize in demand creation and revenue growth for technology companies. His services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analysis, and conversion optimization. Tom has worked with many Fortune 100 clients, including P&G, HP, AT&T, IBM, GE, UnitedHealthcare & Kraft Foods. His latest book “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business,” and previously “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth” are both top sellers at Amazon.
Point B PartnerKurt Ebenhoch is a strategic global communications professional with more than 20 years of external and internal communications and PR experience at six global Fortune 500 companies in four different industries, a member of the U.S. Congress and a state senator. He is a PR strategist and senior advisor to CEOs and C-suite executives in the healthcare and technology sectors. Kurt has a track record in developing and executing successful communications strategies, programs and plans that drive growth, advance business objectives, build reputations, and engage employees. He brings extensive media relations experience with top-tier U.S. and global media to Point B Partners.
Point B PartnerElizabeth Yekhtikian is a seasoned, award-winning media strategist and practitioner working in high tech and consumer tech PR since 2000, starting out her agency career at Blanc & Otus in Boston, where she served for 11 years. She then embarked on an eight-year career at InkHouse, where she represented a wide range of clients in the technology, venture capital, edtech, fintech, healthcare, real estate, and consumer sectors. A former television reporter, Elizabeth excels at securing national business and broadcast press as well as helping spokespeople prepare for these high-stakes interviews.
Point B PartnerJeff Hodnett has created and produced results-based content and marketing campaigns for leaders in the life sciences, high-technology, telecommunications, health care, and consumer markets for the better part of two decades. Jeff brings a dogged dedication to branding, a keen knack for understanding a client’s business, and experience crafting stories that resonate with their audience. In his writing, Jeff makes complex concepts accessible and creates content that elicits a response. He’s seen life from the agency side – having spent nearly a decade working with award-winning agencies Mullen, Blanc & Otus, and most recently as a founding partner of BlueFish Digital. Jeff has also worked in-house at large corporations, including GTE and Fresenius Medical Care, and as an independent consultant for startups, agencies, and mid-sized enterprises.
Point B PartnerAndrew MacLellan is an experienced marketing communications executive and long-time tech journalist with more than 25 years of deep industry expertise ranging from semiconductors to data centers. He specializes in developing communications strategies that help multi-national and emerging companies navigate the biggest technology inflection since the dawn of the Internet, driven by game-changers such as artificial intelligence, 5G wireless networks, the Internet of Things, autonomous transportation and vehicle electrification. Andrew’s clients have included Analog Devices, Applied Materials, HP, SEMPRE and many other top tier electronics and software companies.