Texas Tourism has appointed Proof Advertising as its new AOR following a multi-agency review. The incumbent agency was Dallas-based Slingshot. The Austin-based Proof will lead creative, media and digital duties on the account. The agency’s first effort will be aimed at travelers from out-of-state and internationally, though the official launch date is still uncertain. The agency also is still evaluating whether to continue to use previous taglines, including “Texas. It’s Like A Whole Other Country,” or in Spanish-speaking international markets: “Texas. De Todo Un Poco. Y Mas.” (Texas. A little of everything. And more.) “We owe it to all of our partners in the tourism industry to keep the visitors coming and keep this critical part of the Texas economy strong,” said Bryan Christian, president, Proof Advertising. The state estimates that visitors spent close to $70 billion in 2016.
Media Post, 09/28/2017
Don’t have billions of dollars at your disposal like Tony Stark or S.H.I.E.L.D. do? You can still build some impressive superhero accessories like Iron Man’s laser-blasting gauntlet or Captain America’s boomeranging shield, using easily found electronics, a little ingenuity, and some clever hacking.
|Client||Start Year||End Year|
|Bailey Banks & Biddle||2017||Current|
|American Heart Assiciation||2015||Current|
|On The Border||2016||Current|
|ERA Real Estate||2014||Current|
Proof was created in September 2010 by merger, acquisition, a lot of hard work and a little luck. Day one, the agency was at $60 million in billings with 65 employees.
Over the past six years, we’ve grown by 30% and added 55 employees. We said goodbye to a few clients that were holding us back, and we added new ones that are moving us forward, namely the American Heart Association, Del Frisco's Grille, Stubb's Bar-B-Q Sauce, Mouser Electronics and Apothic Wines. These join a diverse client roster that includes 3M, Subway Restaurants, BancVue, San Antonio Tourism, Hyatt Resorts, and the U.S. Army.
Our work and POV have been featured in top industry and general interest publications, including Advertising Age, Adweek, Creativity, Communication Arts and The New York Times. Subway named us as their Agency of the Year three years in a row, and Advertising Age recognized us as one of their Small Agencies of the Year three times in just our first five years of eligibility.
Chief Media Officer