Making money is hard. Making the most of it is even harder. UFCU offers a different kind of financial relationship — one that starts with your mission, not just your money. It's based on a deeper connection and a relentless drive to guide each Member through their unique financial journey, with a rare promise to put the individual first, no matter what. That’s why we created the ‘It All Starts With U’ brand campaign: to clearly convey and reinforce their “you first” differentiation.