Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to …
Graphic Design USA, 06/03/2021
Calhoun’s leadership will strengthen the agency’s experiential offering and provide integrated creative solutions across North American client roster
Little Black Book, 06/17/2021
Deal Accelerates Growth Trajectory and Capabilities of Agencies Specializing in Integrated Marketing and Retail Expertise
Public Label, the newly launched North American agency adds to executive leadership team with former McKinney vet leading new business
Little Black Book, 02/17/2021
Gary Westgate, Creative Director of Public Label Toronto, shares his impressions of this year's Super Bowl advertising.
| Reel 360 - We are Advertainment, 02/08/2021
|Client||Start Year||End Year|
|Church & Dwight||2018||Current|
|ScottsMiracle-Gro (Bonnie Plants)||2019||Current|
|Lincoln Motor Company||2010||Current|
|Deutsch Family Wines & Spirits||2019||Current|
WE HACK CULTURE.
Public Label is a full-service integrated creative agency that provides a channel-agnostic approach to solving business problems by hacking culture to uncover consumer motivations and identifying the corresponding cultural movements that drive their behavior.
In addition to a unique strategic approach to creative development, we have award-winning experiential and shopper marketing teams that allow us to give every part of the customer journey the attention it requires in today’s rapidly changing environment.
We develop our campaigns and programs with the customer at the center and interact with them on their terms because they hold all the power. Whether it’s keeping Ford Bronco customers excited along an extended purchase delivery, directing shoppers to a portfolio of Dreyer’s Grand Ice Cream brands to keep happy on hand or turning kids into sports heroes by launching Tango League for adidas through events across North America, our finger on the pulse of the customer’s cultural influences keeps us focused on doing work that delivers business growth for our clients.
SVP, Omnichannel Marketing and Client Partnerships
SVP, Managing Director Canada
EVP, Managing Director US
Executive Creative Director, North America