News
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Spark Sessions Podcast on Spotify
Listen to Spark Sessions | Public Label Agency Podcast with Morgan McAlenney and Summer DuBois-Lenderman on Spotify. Welcome to Spark Sessions, the Public Label Agency podcast with Morgan McAlenney and Summer DuBois-Lenderman. We explore the latest in shopper marketing, retail media, experiential activations, AI, and brand strategy. From e-commerce to immersive brand experiences, each episode unpacks the trends shaping how brands connect and grow. No fluff—just bold ideas, sharp insights, and real strategies that spark results.
Spotify, 08/04/2025
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Spark Sessions | Public Label Agency Podcast with Morgan McAlleney and Summer DuBois-Lenderman · Episode
Spotify, 05/21/2025
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AI's Role in Marketing and Research: You recommend AI for brainstorming and trend analysis. Can you provide specific examples of how your agency uses AI for these tasks? When our team brainstorms, it's common for someone to pull up ChatGPT, much like we might have reached for a thesaurus in the past. We've gone a
martechtrend -, 04/28/2025
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Why Agencies Need to Work Like In-House Teams in 2025
By Megan Cohn, MBA Strategist at Public Label In 2025, the lines between agencies and in-house teams are blurring like never before. As businesses face an increasingly complex marketing landscape—driven by rapidly evolving consumer behavior, heightened competition, and technological advancements—the
LinkedIn, 01/27/2025
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The Digital Shelf is Brutal. Here's How to Win.
Win the digital shelf or get buried. AI-powered content, optimized PDPs, and hero image testing separate winners from losers. The algorithm decides, ready?
Blog, 02/20/2025
About
Public Label: Commerce in Motion
Every brand has a public label—the mark it leaves on the world. The question is, will yours be ignored or impossible to miss?
At Public Label, we help brands tap into commerce currents to spark action. We don’t just track trends—we activate them. By understanding what drives consumer motivation, we create bold, commerce-driven campaigns that turn engagement into sales and visibility into conversion.
We make brands unmissable, unforgettable, and unstoppable through **three key commerce capabilities:**
🔥 **Bricks & Clicks Commerce** – Seamlessly connecting online and in-store shopping to maximize every conversion opportunity.
⚡ **On-Demand Commerce** – Driving immediate action across marketplaces, social platforms, and direct-to-consumer channels.
🎭 **Immersive Commerce** – Bringing brands to life with experiential activations that captivate, engage, and convert.
If you want safe, look elsewhere. If you want bold, let’s move.
People
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Morgan McAlenney
VP, Business Development & Commerce Growth