Public Lable, the newly launched North American agency adds to executive leadership team with former McKinney vet leading new business
Little Black Book, 02/17/2021
Gary Westgate, Creative Director of Public Label Toronto, shares his impressions of this year's Super Bowl advertising.
| Reel 360 - We are Advertainment, 02/08/2021
The North American experiential and shopper agency is dividing into two shops to make its offering clearer to clients. From Campaign US
Campaign US, 12/08/2020
|Client||Start Year||End Year|
|Lincoln Motor Company||2010||Current|
|Deutsch Family Wines & Spirits||2019||Current|
|Charter Communications (Spectrum)||2012||Current|
At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.
We know how to tap into a deeper understanding of today’s cultures. We can deliver creative messaging that’s more relevant to whatever is happening right now, in the right groups, at the right moment. We call it hacking cultures. And it’s changing everything for our clients’ brands.
We focus on creating moments with consumers that are worth it – moments that mean something. We’re a collective of people who bleed experiential. Our expertise is blending the digital and physical worlds to unite people and brands. We believe in the power of brand action by reaching beyond data to create the kinds of disruptive, creative experiences that people aren’t soon to forget.
We’re able to influence shoppers at any point during the process, so we actually shorten that distance between awareness and purchase. From creating multi-brand events to helping brands win the digital space, our seasoned shopper experts can do everything to blow up your brand.
Our roster of clients includes Progressive, adidas, FujiFilm, Mars Wrigley, Dreyer’s Grand Ice Cream, OZO and Ford/Lincoln.
You can find us (working from home) in Boulder, CO and Toronto, Canada to help inspire and deliver.
Ask yourself if what you are doing today is getting you closer to where you want to be tomorrow.