Lead the Change is our mantra and is at the heart of our purpose. The one constant in this world is change. You can either adapt to change, ignore it or lead it. We believe in helping our clients lead the change. Change that helps them redefine the landscape and leap ahead of the competition, not just keep
pace. Change that keeps pace with the speed at which technology impacts how consumers engage and interact with brands and each other. Change that helps them become part of the public consciousness and creates a movement of passionate advocates.
CEOScott was named Chief Executive Officer in 2013 after serving as Managing Director for the past 11 years managing some of the largest, most complex retail accounts in the U.S. As the account lead on T-Mobile, Scott was responsible for fostering tight strategic and creative integration through the line and across multiple agencies in a highly complex, resource-intensive, fast-paced industry. Before coming to Seattle, Scott held senior leadership positions at Foote Cone & Belding in San Francisco and Southern California, on both the Mazda and AT&T Wireless accounts. With vast experience in the marriage of Tier 1 and Tier II advertising efforts, Scott’s career has been primarily identified as successfully driving sales today and building brands over time with potent, results-oriented advertising. Scott’s work has resulted in some of the most effective product and brand launches in the US, including 12 new-vehicle launches for Mazda, AT&T’s launch of Digital One Rate, plus the acclaimed and highly effective T-Mobile advertising campaigns “Get More”, “Who’s in your Fave 5?”and “T-Mobile Girl.” This work not only yielded incredible sales and brand-metric results, but garnered numerous Effies and other distinguished honors for his clients.
CCOAndrew’s 20+ years of experience in the advertising industry have been marked by a commitment to creative leadership and brand building. Andrew’s career began at BBDO New York. He continued his success at Wieden + Kennedy and Fallon McElligott, and he was founding partner at Berlin Cameron United. Andrew joined Publicis Seattle in 2010 as Executive Creative Director and leads the creative department across all Publicis Seattle clients. Andrew came to Publicis Seattle directly from Saatchi & Saatchi Los Angeles, where as Creative Director on Toyota, he led the MotorSports Division as well as launched the 2010 Prius, which proved to be the most comprehensive launch in Toyota’s history. Andrew has won numerous awards including The One Show, Art Directors Club, AICPs, Clios and Best of Shows for Addy Awards, as well as AdWeek’s top spots and Creativity Online’s top pick honors. He is a graduate of the School of Visual Arts and is an accomplished commercial director, having worked on commercials across the world through Moxie Pictures from 2000 to 2006.
Chief Strategy OfficerJay brings a rich planning pedigree to Publicis Seattle, including experience at creative, market research, and branding/design agencies. Prior to joining Publicis in 2012, Jay was Director, Integrated Brand Strategy at Hornell Anderson where he led global brand strategy, architecture, packaging, product innovation and activation for Starbucks, Frito Lay, Pepsi and HP, among others. Previously, Jay was Research Director at Hall & Partners in Seattle, working with both agencies and clients including Microsoft, T-Mobile, AT&T, VH1, Absolut, BBDO, Deutsch, JWT and TBWA. Picard has earned an Effie award for his work and has held senior planning positions with various Seattle-area advertising agencies since starting his career at The Martin Agency in 1999.
SVP, Account Dir.Jason joined Publicis Seattle in 2006 after a past life in New York with other top agencies including Ogilvy and Wieden + Kennedy. Over his career he has managed some of the world’s most revered brands such as ESPN, Nike, HP, and Miller Brewing Company. He also spent some time doing his own thing for a bit, starting an art dealership, consulting, and playing journalist in New Zealand. Here in Seattle, Jason demonstrates a precise balance of creativity and business acumen across traditional and digital channels. He manages the account teams for a variety of clients including Sara Lee, Les Schwab, and T-Mobile Sports Sponsorships. He’s a graduate of Amherst College with a unique, but intriguing degree in Law, Jurisprudence and Social Thought. When he’s not working, Jason can be found skiing, hiking or parked in front of a TV fulfilling his sports cravings. As a sports fanatic, former athlete and native of Massachusetts, you can probably imagine where his sports loyalties lie. His stories are epic, so consider yourself lucky if you get to hear one. Jason lives in Seattle with his bride, Amy.