Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to i...
Glenn Beck, 07/27/2017
Here's a new way to think about investing-- if you had to get the logo of one company tattooed on your back, which one would it be? According to Jeff Rosenblum, author of Friction: Passion Brands in the Age of Disruption, the brands that inspire love at an almost irrational level outperform the competition as much as 8 to 1 over a 10-year period.
|Client||Start Year||End Year|
|Universal Orlando Resorts||2010||Current|
|Universal Studios Hollywood||2017||Current|
Questus is leading a revolution in the advertising industry. We build world-class brands based on transformational experiences, not just clever messages. This approach helped us win the prestigious iMedia Agency of the Year award (twice!) and has created groundbreaking results for world-class clients such as General Mills, Capital One, Suzuki, Universal, The NFL and others.