As Golden 1 Credit Union's Agency of Record, we're excited to take you behind the scenes of "The 1 for You," Golden 1's new statewide brand campaign — and a look at how we partner with financial institutions to bring big brand moments to life, created in partnership with our friends at Spears & Arrows.

From bringing the creative vision to life to capturing the real people, places and moments that make California unique, this BTS video offers a closer look at the people and process behind the campaign — and the kind of storytelling work we do for credit unions and financial brands built for people, not profits. Filmed entirely in California with local talent, crews and small businesses, "The 1 for You" is a celebration of the state and the communities Golden 1 has proudly served for 90 years — and a reflection of the community-first values that drive our financial services work.