About
In its simplest form, Real Chemistry is artificial intelligence (AI) and ideas coming together. We use advanced AI to power real-time dimensional insights that result in unprecedented relevance, targeting and reach. We guide ideas that truly get and connect with people on a deeper human level—to make health brands more relatable—while creating a healthcare experience that lines up with the standards we’d want for ourselves.
We're one company, with disciplines grouped into six broad areas:
- Activation: Our Activation team harnesses the power of data, precise media targeting technology, influence and culture insights to understand your audience so we can activate in the right places and develop content that drives personalized experiences and engagement.
- Advertising: Powered by 21GRAMS, we combine data and the human spirit to understand what makes our audiences tick, and drive action. By applying insight, creativity, design and partnership, we motivate behavior change, accelerating adoption of therapies and reshaping treatment approaches in healthcare and effectively reach and connect with core audiences.
- Analytics & Insights: Using robust, integrated data, proprietary insights, and AI-enabled analytics to help you understand and engage customers in context. By combining the expertise of our data scientists, developers, researchers and analysts with cutting-edge technology and an expansive data universe we help healthcare and life sciences companies better understand their markets, be more effectively engage with their customers and drive better commercial outcomes.
- Integrated Communications: Bringing science, health and wellness to all through storytelling. Our Integrated Communications teams are driven by their desire to make an impact for patients, one story at a time. We work in a truly integrated fashion, leveraging our experience and expertise while also collaborating with a best-in-class team and dedicated digital and omnichannel partners.
- Medical: We partner with you to deliver an innovative and impactful science story that resonates and brings meaning to your customers. What we offer is truly end-to-end, but here are a few activities that we consider our super strengths: Sharpening insights from advisory boards to medical strategy and planning, Peer-to-peer medical education, Data releases and congress support, MSL materials and training and KOL and DOL identification and engagement.
- Targeting & Engagement – Find, target and engage ideal patient and provider audiences. Swoop, part of Real Chemistry, enables pharmaceutical and healthcare brands to reach and connect with their ideal DTC and HCP audiences at crucial moments of their treatment journey. Using ML/AI and real-world data, we create brand-exclusive audiences of patients and their providers. Its conversational AI has been implemented across 100 health brands.
We're full-service, helping our clients with marketing, advertising, PR/communications, disease awareness, patient advocacy, issues and crisis management, investor relations/financial communications, internal communications, digital services, social media, analytics and market research, medical affairs/scientific communications, market access/payor strategy, value and pricing communications, clinical trial recruitment and targeting services, DTC services, creative/design/video services, technology products and solutions.