RED is a digital creative agency whose mission is to develop marketing that people love and use. We’ve been digital since day one, because we knew that’s where the world was headed.

We believe in creating for the people - the fans, consumers, and audiences we all care about. These people are the foundation of everything we do — through research and data, we look at the world through their eyes, not just the brand’s. We do this because we insist on creating marketing and experiences that actually add value to people’s lives.

And finally, we’re part of Endeavor, which gives us unprecedented access to the very heart of culture and the things people care about. If you want to influence culture, you first have to sit in the middle of it.

  • Nick Phelps

    Nick Phelps


    I've spent my whole career in advertising and brand building, but found myself lucky enough to do so in a wide variety of situations. I started my career as an account man at CHI&Partners in London England, and went on to four years at BBH. Having grown tired of London's weather, I moved to Droga5 in New York, when it was relatively young, before later on becoming Head of Account Management at Anomaly. In 2013 I was tempted back to Droga5 to be Global Head of Entertainment, running their relationship with investor WME | IMG (now Endeavor), and leading the agency's work in the entertainment industry. It was during that time that I first met the team at RED, and was blown away by the talent, abilities and - frankly - soul of the place. So, I was delighted to come on board as CEO and help continue the growth, development, and search for breakthrough work around every corner.
  • Donny Makower

    Donny Makower


    As the Co-Founder and President of RED with over 16 years of digital experience, Donny has had the pleasure of leading the success of client services, strategy, operations, new business efforts, and RED's company’s vision. Donny lives at the intersection of strategy, digital, product and user experience, and his goal is to consistently move brands towards a better future. Donny always felt that RED's unique blend of industry knowledge, intuition, and proven strategies has helped successfully develop their diverse portfolio of innovative, global brand clients. As an ongoing contributor to the digital industry, Donny loves having the opportunity to speak at events and conferences, and to meet other active members of today's ever-changing digital community.
  • Brian Lovell

    Brian Lovell


    As the founder of RED Interactive, Brian is responsible for the company’s overall vision, strategy, culture and operations. Brian has an extensive background in digital strategy, design and technology, and has cultivated deep, long-term partnerships with a wide variety of global brands. Brian is committed to staying on the forefront of the latest trends and emerging technologies, and continuing to expand and evolve RED's capabilities based on the changing needs of the industry and his passion for innovation.
  • Nikki Shum-Harden

    Nikki Shum-Harden

    VP Client Development

    With a background in account and project management, Nikki has been on the digital agency side for over 10 years. As VP Client Development at RED, Nikki oversees RED's client development and client services teams, and helps drive the overall strategic vision for RED through sustained company growth and profitability. Inherently a people person, Nikki develops deep, ongoing partnerships with her clients, who include Anheusuer-Busch, Under Armour, Netflix and Samsung.
  • Derek vandenBosch

    Derek vandenBosch


    As COO of RED, Derek works on large-scale strategic initiatives, both for RED's clients and for the company itself. His main role is on RED's Experience Design team and Strategic Vision and Planning processes. Derek's career spans over 18 years at companies such as Razorfish, TBWA Chiat Day and Wieden and Kennedy, where he has had the opportunity work on just about every client vertical and project type in the digital realm.