As Under Armour’s digital agency, we've created short, fun, and effective ad experiences for Snapchat. Our Group Creative Director Roni Sebastian and SVP of Client Partnerships Nikki Shum-Harden discuss how our work came to life.
The "choose-your-own-adventure" experience challenges users to solve a fictional crime story so they can view a clip from the first episode.
Mobile Marketer, 01/24/2018
Under Armour and its agency partner, RED, sends fans on #DroneDrop scavenger hunt for Stephen Curry shoe.
PR Week, 01/12/2018
tarbreeze and RED Games, a division of RED Interactive Agency, have partnered to create THE RAFT, a first-ever cooperative game experience for StarVR Virtual Reality HMD. THE RAFT will allow up to 4 people to play simultaneously, working together as a team navigating through the experience. What really sets a new bar for consumers is that THE RAFT leverages the advanced Starbreeze VR platform, their wide field of view virtual reality StarVR headset produced in collaboration with Acer, and other customized equipment, all of which allow for deeper levels of immersion not found in other platforms.
|Client||Start Year||End Year|
|Anheuser-Busch (multiple brands)||2015||Current|
|Disney and ESPN Media Networks||2006||Current|
|Walt Disney Company||2008||Current|
RED is a digital creative agency whose mission is to develop marketing that people love and use. We’ve been digital since day one, because we knew that’s where the world was headed.
We believe in creating for the people - the fans, consumers, and audiences we all care about. These people are the foundation of everything we do — through research and data, we look at the world through their eyes, not just the brand’s. We do this because we insist on creating marketing and experiences that actually add value to people’s lives.
And finally, we’re part of Endeavor, which gives us unprecedented access to the very heart of culture and the things people care about. If you want to influence culture, you first have to sit in the middle of it.
VP Client Development