Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners.
Unlike the big ad agencies that are still wedded to a TV-first model, the small agencies are often better integrated and highly versatile and assignments that may have gone to a digital agency or a shop that specializes in social media are now going to them.
With 89 employees spanning two offices, Red Tettemer O'Connell & Partners has branched out in terms of its client diversity.
The path Hilary Craven, CMO of Red Tettemer O’Connell and Partners (RTO+P), has taken has been filled with interesting and unique opportunities — and paved in industries that are notorious for being “boys clubs”: action sports, entertainment and music. However, Craven has always been well-grounded and is a fan of finding, working with and nurturing talent first.
The Drum, 08/22/2016
|Client||Start Year||End Year|
|Dick's Sporting Goods||2017||Current|
|Stanley Black and Decker||2017||Current|
|Dietz & Watson||2017||Current|
|Keurig / Laughing Man||2017||Current|
|Keurig / Donut Shop||2017||Current|
|Flor de Caña||2017||Current|
|Samsonite / Speck||2015||Current|
|William Grant & Sons / Drambuie||2015||Current|
Red Tettemer O’Connell + Partners was born in 1996. For 20 years we’ve believed it’s not about making ads. It’s about understanding people.
We’re a full service agency. We do it all, playing in every media, on every platform, in just about every category out there, talking to every conceivable target.
We believe it’s about finding a powerful human insight and telling a great story. Whether it’s in a hundred and forty characters, a thirty second spot or a one hundred page website. Always with the mission, the philosophy and vision to Be Unforgettable.
We’re relentlessly curious and courageous. We’re human and talk that way -- internally, externally and within our work. And we know that you won’t find another agency who works as hard, as smart or with the same level of gumption and passion we do. We love our craft and nothing makes us happier than making our clients happy.
President, Chief Strategy Officer
Executive Creative Director, Partner