• Birchbox


  • P&G eStore

    P&G eStore

    Procter & Gamble

Client Start Year End Year
Toys "R" Us 2012 Current
Jerry Seinfeld 2012 Current
Belk 2007 2014
Victoria's Secret PINK 2008 Current
Nestle Purina Tidy Cats 2014 Current
Pelotonia 2013 Current
Nationwide 2013 Current
The North Face 2016 Current
Nike 2016 Current
Oriental Trading Company 2015 Current

We are brand builders with a digital core.

Founded in 1981 with Apple as our first client, Resource/ Ammirati is known for building brands and driving innovation in a digital world. Our history is distinguished by a rich tradition of thought leadership, including authoring the book The OPEN Brand, which provided marketers with a playbook for navigating the “always on,” technology-inspired and consumer-driven OPEN era.

Our capability first expanded in April 2014 through the merger of two firms: Resource and NY-based creative agency Ammirati. This pairing fused Resource’s expertise in digital brand building and ecommerce with Ammirati’s expertise in shaping brands at their foundation, through identity creation, packaging and retail support.

IBM acquired Resource/Ammirati in February 2016 as part of a collaborative mission to use creativity and technology to make anything possible for clients.

Resource/Ammirati is operating as a subsidiary of IBM and is aligned with the IBM Interactive Experience (IBM iX) group. The IBM iX group’s focus is on creating powerful consumer experiences that drive action. We are now part of a group of collaborative digital design studios in North America and across the globe.

  • Cybelle Srour

    Cybelle Srour

    Managing Director of Strategy

  • Dan Shust

    Dan Shust

    Chief Technology Officer

  • Dennis Bajec

    Dennis Bajec

    Chief Creative Officer

  • John Kadlic

    John Kadlic


  • Kelly  Mooney

    Kelly Mooney

    Chief Executive Officer

  • Nancy Kramer

    Nancy Kramer

    Founder and Chairman

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