Creative
Cases
News
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Rethink, Cossette Media win Young Lions
Rethink's Jesse Shaw and Zoë Boudreau win Gold in Design, while Cossette Media's Samuel David-Durocher and Tristan Bonnot-Parent win Bronze in Media.
Campaign Canada, 06/20/2025
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Rethink makes 18 creative hires, aims to become at least 50% creative talent
In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.
AdAge, 05/30/2025
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Rethink Welcomes New Talent to New York Office | LBBOnline
Little Black Book, Christian Zerbel, Kendall Boron, Jay Do, Samuel Eaton-Kuo and Melissa Perrett join Rethink
LBB, 06/13/2025
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Caleb Goodman on everyday allyship in advertising
Caleb Goodman, global chief operating officer at creative agency Rethink, writes about the meaning of true allyship.
AdAge, 06/23/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Dayforce | 2024 | Current |
| Ferrara Candy Company | 2024 | Current |
| WestJet | 2018 | Current |
| McCain Foods | 2021 | Current |
| Decathlon Sports | 2021 | Current |
| Scotiabank | 2021 | Current |
| Frito Lay | 2022 | Current |
| Ikea | 2017 | Current |
| Molson Coors | 2012 | Current |
| KraftHeinz | 2017 | Current |
About
Rethink is one of the world’s leading strategic and creative independent agencies that relentlessly pursues work the world talks about. Founded in 1999, Rethink has expanded its footprint with offices in New York, Toronto, Vancouver, and Montreal. Rethink is fiercely independent and owner-operated.
Known for its creativity and effectiveness, Rethink has been named Independent Agency of the Year at nearly every major international award show, including Cannes Lions, The One Show, The Clios, London International Awards, and The ANDYs. In 2024, Rethink was honored as Cannes Lions Independent Agency and Network of the Year, and holds the #1 spot on WARC’s Global Independent Agency ranking and The Drum World Creative Rankings.
Celebrating its 25th anniversary in 2024, Rethink is a global creative shop, partnering with industry leaders like Kraft Heinz, Molson Coors, and IKEA. As an independent agency, Rethink is able to put people ahead of profit, hire relentless Rethinkers, and partner with clients who share its vision of creating career-defining work.
People
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Caleb Goodman
Global COO
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Sean McDonald
Global CSO
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Tara Lawall
CCO & Partner
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Nicole Rajesky
Group Strategy Director & Partner
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Kate Naylor
Head of Client Service
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Rich Greco
ECD