Rethink is a owner-operated, Canadian agency with operations in Vancouver, Toronto and Montreal.

When we founded Rethink in 1999 we realized the last thing the world needed was another ad agency.

That's even more true now. Todays digital media world means people are active participants in all forms of marketing not simply passive observers. This is forcing the biggest transformation in advertising in the last 50 years. Business as usual just wont cut it.

Right from the start, we designed Rethink to be an ideas company, not an ad agency. We express our ideas through all forms of communication, so when we talk about advertising and design, were also thinking about online experiences, store designs and staff uniforms. ??Our primary role for our clients is to create work that gets talked about with customers, with staff and in the press. In our experience, getting talked about is the first step in getting results.