Periods have always been hidden, which perpetuates the taboo. To fight the period stigma, we have decided to make periods more visible than ever. In sports, there are many injuries, which means there’s a lot of blood. Athletes wear their blood like it’s a badge of honor, and the media glorifies this. Except for period blood. Athletes who leak through their sporting uniforms are publicly called disgusting. So, we’ve turned this badge of shame into a badge of honor, by designing a symbol that menstruators sport when they’re active during their period. This way, we empower athletes to stay in sports during their period without fearing leakage. By wearing the decal on their skin, they’re telling the world upfront, loud and proud, that they’re menstruating.