Client Start Year End Year
Continental Tire 2015 Current
American Family Insurance 2021 Current
Chipotle Mexican Grill 2012 Current
Lamborghini 2022 Current
TORO 2021 Current
General Tire 2015 Current
Betfred Sportsbook 2022 Current
Capgemini 2021 Current
Smithfield 2020 Current

rEvolution is an independent, global and fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry.

Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago, with satellite offices in Indianapolis and Detroit and international headquarters in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, marketing communications, social media, research and analytics.

Partial list of client partners includes American Family Insurance, Continental Tire, Capgemini, Chipotle, AWS, Lamborghini, McLaren Racing and Shell. rEvolution has garnered numerous industry accolades, including consistent presence on the Chief Marketer 200 and the Event Marketer Top 100 IT List. Additionally, rEvolution’s global headquarters has been listed on Crain’s Chicago Business “Coolest Offices in Chicago.” Learn more at

  • John Rowady

    John Rowady

    President and Founder

    rEvolution was conceived by John after 15 years in the industry, spanning sales and leadership roles from the NCAA, F1 and NASCAR, to the FIFA World Cup and the Olympics. Now, 20+ years into rEvolution, his ambition of creating a fully-integrated sports marketing agency to serve brands has been realized – still independent, still bringing to life the core belief of “Communication Through Sport” for the best brands in the space. Rowady now directs multiple offices across the U.S. with nearly 200 subject matter experts in consulting, media, sponsorship, creative, digital services, youth culture, event management, promotion and research. rEvolution’s marketing services are fully-customizable and scalable across the globe. The Hoosier B-School Alum is an avid sailing fan and an impassioned “brand champion” – offering objective insight and creative solutions in an industry often tied down by rights holder and athlete bias. You’ll often find John quoted in the media, advocating rEvolution’s often-imitated (but never duplicated) brand-first approach.