American Family Insurance at Summerfest
American Family Insurance
Ligue 1 hires US marketing agency to promote league’s appeal
Ligue 1 is looking to heighten its marketing strategy in the US. There, it identified the growing soccer audience as a target. Therefore, the French top flight is partnering with rEvolution, a global sports and culture agency with headquarters in Chicago. The aim of the agreement is widespread for the league. Ligue 1 wants to […]
World Soccer Talk, 05/10/2023
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American Family Insurance's new MLS team deals include community initiatives, agent integration and concourse activations.
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Continental Tires Highlights Smart Choices 03/24/2023
The brand's latest spot aims to capture the excitement of college basketball.
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By moving the women’s basketball national title game to broadcast, ABC and ESPN have set the stage for additional interest and more money.
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Chipotle sees domestic/international potential with Haas F1 sponsorship
SportsBusiness Journal, 03/03/2023
|Client||Start Year||End Year|
|American Family Insurance||2021||Current|
|Chipotle Mexican Grill||2012||Current|
rEvolution is an independent, global and fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry.
Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago, with satellite offices in Indianapolis and Detroit and international headquarters in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, marketing communications, social media, research and analytics.
Partial list of client partners includes American Family Insurance, Continental Tire, Capgemini, Chipotle, AWS, Lamborghini, McLaren Racing and Shell. rEvolution has garnered numerous industry accolades, including consistent presence on the Chief Marketer 200 and the Event Marketer Top 100 IT List. Additionally, rEvolution’s global headquarters has been listed on Crain’s Chicago Business “Coolest Offices in Chicago.” Learn more at www.revolutionworld.com.
President and FounderrEvolution was conceived by John after 15 years in the industry, spanning sales and leadership roles from the NCAA, F1 and NASCAR, to the FIFA World Cup and the Olympics. Now, 20+ years into rEvolution, his ambition of creating a fully-integrated sports marketing agency to serve brands has been realized – still independent, still bringing to life the core belief of “Communication Through Sport” for the best brands in the space. Rowady now directs multiple offices across the U.S. with nearly 200 subject matter experts in consulting, media, sponsorship, creative, digital services, youth culture, event management, promotion and research. rEvolution’s marketing services are fully-customizable and scalable across the globe. The Hoosier B-School Alum is an avid sailing fan and an impassioned “brand champion” – offering objective insight and creative solutions in an industry often tied down by rights holder and athlete bias. You’ll often find John quoted in the media, advocating rEvolution’s often-imitated (but never duplicated) brand-first approach.