The R/GA Chicago and the NY Consulting teams collaborated with PepsiCo to coin the name, visual, and social identities for the new bubly™ sparkling water. This included crafting iconic smiles that are unique to each of the eight flavors, the tab greetings (“oh hi” and “heyo”) and the witty phrases on product itself.

In partnership with PepsiCo, the team created carefully thought-out media executions across TV, social and digital. The campaign launch included a first-of-its-kind GIPHY partnership and a TV spot breaking on The Ellen Show, coinciding with segment featuring spokesperson, Neil Patrick Harris.