|Client||Start Year||End Year|
|Procter & Gamble||1997||Current|
Saatchi & Saatchi X leads the shopper marketing industry with brilliantly executed, insight-based ideas that delight retailers and shoppers alike. Our programs have been proven to deliver game-changing, award-winning results for our clients, whether they are smart start-ups or billion dollar global brands.
In order to succeed, we capitalize on the best shopper and consumer insights, shopping behavior, digital strategies, retailer operations understanding, and market trends to develop ideal shopping experiences. These elements deliver value for the retailer and brand, in-depth category principles, exceptional design, and practical implementation. We measure, respond, and learn within a campaign and apply learnings to future campaigns. The tools constantly evolve, but the shopper marketing principles that generate positive results remain constant.
We are the innovative, trailblazing shopper marketing agency and have been the industry leader since its founding by Andy Murray as ThompsonMurray in Fayetteville, Arkansas, in 1997.
Our dream is to be a Lovemark for our employees and clients by delivering world-changing ideas through brilliant activation. We believe passionately that nothing is impossible and live this in the work we deliver for our clients every day.
Chief Operating Officer