Client Start Year End Year
Princess Cruises 2010 Current
Microsoft 2004 Current
City National Bank 2015 Current
American Heart Association 2009 Current
National Charity League 2012 Current
StandUp2Cancer 2010 Current
Nissin Foods (1) 2010 Current
MarketReady Rx 2008 Current
California State University, Northridge 2002 Current
City National Bank (1) 2015 Current


Sagon-Phior specializes in Emotional Marketing. Emotional Marketing is the practice of connecting a brand to a person's emotional needs and aspirations.

Why does this work? Because feelings drive behavior and behavior motivates action. Creating powerful stories and ideas that affects the way a person feels drives the purchase consideration process. The way a person thinks about a brand does not make them act. The way they feel about a brand does.

We use this methodology to connect brands to consumers through marketing, creativity, technology and applied science. Our practice areas include technology, lifestyle, healthcare, food and beverage, hospitality, banking, CPG and non-profits.

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