Indigo Auto Groupsagon-phior.com
|Client||Start Year||End Year|
|Premier Pure Hand Sanitizer||2020||Current|
|City National Bank||2015||Current|
|Orange County United Way||2018||Current|
|Indigo Auto Group||2019||2020|
As a full service marketing agency, Sagon-Phior grows businesses by building better relationships between a brand and their target audience through emotion marketing, branding and technology. Emotional marketing enables marketers to better understand important, often unseen, patterns of customer motivations and behavior. This information informs our marketing strategies to engage a target audience and elevate customer experience. Greater awareness, deeper brand loyalties and revenue growth are the measurable results of our process.
Our DNA was borne in the motion picture industry. Our Chief Creative Officer, Rio Phior, was the Creative Director for Steven Spielberg and George Lucas and our CEO, Glenn Sagon, was the Creative Director in the Worldwide Marketing Group for Columbia Pictures. Together, the Sagon-Phior team has produced hundreds of blockbuster campaigns for every major studio and have launched many of the television, cable and streaming channels and shows that you watch today.
This experience has made a significant impact on how we develop integrated marketing and branding strategies for technology, healthcare, financial services, non-profit and lifestyle clients. Sagon-Phior has applied this philosophy for many regional, national and global clients for decades. We’ve learned that it is feelings that drive human behavior. Logic plays a role, but creative content captivates at a greater visceral and emotional level. There is no replacement for powerful and original storytelling and imagery.
We know that not all brands are blockbusters. But they can be. Often, we must find the most creative ways to elevate a brand and engage an audience. We have the experience, creative, research and technology to do so. Having won over 130 national and international awards for creativity and marketing effectiveness, we know that we can make a quantifiable positive impact for your business and your brand.