|Client||Start Year||End Year|
|City National Bank||2015||Current|
|American Heart Association||2009||Current|
|National Charity League||2012||Current|
|Nissin Foods (1)||2010||Current|
|California State University, Northridge||2002||Current|
|City National Bank (1)||2015||Current|
IDEAS THAT STIR EMOTION
Sagon-Phior specializes in Emotional Marketing. Emotional Marketing is the practice of connecting a brand to a person's emotional needs and aspirations.
Why does this work? Because feelings drive behavior and behavior motivates action. Creating powerful stories and ideas that affects the way a person feels drives the purchase consideration process. The way a person thinks about a brand does not make them act. The way they feel about a brand does.
We use this methodology to connect brands to consumers through marketing, creativity, technology and applied science. Our practice areas include technology, lifestyle, healthcare, food and beverage, hospitality, banking, CPG and non-profits.