Chamberlain Group needed to reinforce LiftMaster’s leadership in garage access while helping its challenger brand, myQ, break through in the competitive smart home category. We developed a dual-brand strategy that elevated LiftMaster as the premium, tech-forward choice—anchored by a nostalgic nod to Ferris Bueller’s Day Off—while positioning myQ as the smart, seamless solution for modern living. By balancing category dominance with challenger scrappiness, we helped both brands capture share of mind, market, and imagination in a space often overlooked.