Positioned as a silo-free operation, the rejiggered unit will develop traditional analog and digital media projects across multiple media platforms. It's a proactive move to stay ahead of the evolving media landscape.
Media Post, 06/19/2017
Eastman Chemical is naming Schafer Condon Carter (SCC) as its agency of record for the LLumar brand of window tints used in automotive applications. Pile & Company handled the formal national review that included 30 agencies. There was no incumbent. SCC will develop a fully integrated, creative communications platform that includes influencer marketing, public relations programming, digital advertising as well as social media outreach to drive consumer awareness and preference for the brand. Although LLumar develops residential and commercial applications as well, this partnership concentrates on automotive with the first work set to debut in June. It probably isn't surprising if you haven't heard of LLumar. This will be the first time Eastman is going B2C. The brand has primarily concentrated on B2B advertising within the small world of window technologies as well as using creative to connect with prospective dealer networks. Most of its coverage has been rooted in trade publication and across social media. "Our team has excitedly and confidently accepted Eastman's challenge to collaborate in transforming the category," stated David Selby, president, managing partner, of SCC. "We see so much potential. We look forward to delivering a plan that motivates and inspires consumers and drives results for the LLumar brand." Eastman's portfolio of advanced materials and specialty additives company serves customers in more than 100 countries and had 2016 revenues of approximately $9.0 billion. The company is headquartered in Kingsport, Tennessee and employs approximately 14,000 people.
Media Post, 03/22/2017
The Chicago Egotist blog is your source for advertising & marketing news in Chicago & the greater Illinois area
The Chicago Egotist, 01/17/2017
|Client||Start Year||End Year|
|Advocate Health Care||2016||Current|
|Johnson & Johnson||2015||Current|
|National Pork Board||2010||Current|
|Procter & Gamble / New Chapter||2007||Current|
|Terlato Wines (Seven Daughters, The Federalist, Terlato Family Vineyards)||2011||Current|
Schafer Condon Carter, SCC, is an independent, mid-sized, Midwestern agency and we compete against global holding companies and local creative boutiques. We have posted 29 consecutive years of revenue growth, with a 34% increase over the last 5 years fueled by wins from Fortune 50 clients including Johnson & Johnson, PepsiCo and Procter & Gamble, as well as clients such as the Chicago Cubs, Danone North America, Fresh Thyme Farmers Market, Lamb Weston, The National Pork Board, Portillo’s, Advocate Health Care and Southern Comfort. SCC operates within a single P&L model that drives integration and collaboration. We were recently awarded the 2018 Ad Age Small Agency of the Year for the Midwest - a win for both us and our clients who partner with us every day to create powerful ideas that drive results.
Our success has been fueled by a simple philosophy - We work for humans. And human insights are at the center of everything we do. We’re empathetic creators of insight-fueled brand experiences that incite action and build brands. And we’re relentless. After many years in the business, we still approach every day with the spirit of a start-up. We’ve hired great people who partner with our clients in pursuit of success, and we go way beyond advertising to help clients achieve their goals.
SCC delivers the power of integration. As an AOR creative agency, we have proven success with brands in a wide array of categories and channels. Beyond our AOR engagements, our specialized business units are strong performers in their competitive sets. SCC prism, our integrated Public Relations, Influencer Marketing and Social Media practice, harnesses the power of third-party advocacy to surround and influence humans – supporting our clients’ brands and winning awards along the way. MAKE247, our in-house content studio, creates dynamic omnichannel content including video, animation, motion graphics and photography. SCC media is a full-service media operation with a digital DNA. SCC digital, operating in the enterprise-level technology space, recently became the first shop to integrate the Adobe cloud CMS offering with the Magento cloud e-commerce offering. And we’re one of only 38 companies certified as an Adobe Business-Level Partner. SCC media, our full-service media practice with digital DNA, provides insight- and data-driven media planning, buying, analysis and optimization with a focus on ROE and ROI.
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Chief Operating Officer
Chief Digital Officer
Chief Human Insights Officer
Executive Creative Director
Chief Strategy Officer