Positioned as a silo-free operation, the rejiggered unit will develop traditional analog and digital media projects across multiple media platforms. It's a proactive move to stay ahead of the evolving media landscape.
Media Post, 06/19/2017
Eastman Chemical is naming Schafer Condon Carter (SCC) as its agency of record for the LLumar brand of window tints used in automotive applications. Pile & Company handled the formal national review that included 30 agencies. There was no incumbent. SCC will develop a fully integrated, creative communications platform that includes influencer marketing, public relations programming, digital advertising as well as social media outreach to drive consumer awareness and preference for the brand. Although LLumar develops residential and commercial applications as well, this partnership concentrates on automotive with the first work set to debut in June. It probably isn't surprising if you haven't heard of LLumar. This will be the first time Eastman is going B2C. The brand has primarily concentrated on B2B advertising within the small world of window technologies as well as using creative to connect with prospective dealer networks. Most of its coverage has been rooted in trade publication and across social media. "Our team has excitedly and confidently accepted Eastman's challenge to collaborate in transforming the category," stated David Selby, president, managing partner, of SCC. "We see so much potential. We look forward to delivering a plan that motivates and inspires consumers and drives results for the LLumar brand." Eastman's portfolio of advanced materials and specialty additives company serves customers in more than 100 countries and had 2016 revenues of approximately $9.0 billion. The company is headquartered in Kingsport, Tennessee and employs approximately 14,000 people.
Media Post, 03/22/2017
The Chicago Egotist blog is your source for advertising & marketing news in Chicago & the greater Illinois area
The Chicago Egotist, 01/17/2017
|Client||Start Year||End Year|
|Advocate Health Care||2016||Current|
|Johnson & Johnson||2015||Current|
|National Pork Board||2010||Current|
|Procter & Gamble / New Chapter||2007||Current|
|Terlato Wines (Seven Daughters, The Federalist, Terlato Family Vineyards)||2011||Current|
Schafer Condon Carter (SCC) is an independent creative and technology agency that delivers transformative brand and business ideas to drive results for its clients. AOR clients include Procter & Gamble, Johnson & Johnson, National Pork Board, PepsiCo, Chicago Cubs, IDEAL Industries, Friendly's Restaurants, Southern Comfort and Solo Cup Company among others.
A simple mission drives SCC’s entrepreneurial, results-driven culture: “Think Again.®” It's the challenge we give to ourselves – and to our clients – every day. To think again is to never settle, to always seek better, stronger, more strategic, more creative and smarter ideas that disrupt, engage and endear our target to our clients’ brands.
We know that the only thing that distinguishes us from our competition is the talent of our people, so we do everything we can to create a culture that will allow us to attract, hire, grow and retain the very best, most talented people in our business. For 28 years this has been our primary focus, and the result is a very special culture that our people, and our clients, seem to enjoy and respect.
SCC's integrated assets include SCC|Digital, SCC|PRISM, MAKE247 Content Studio, SCC|MEDIA and SCC|Design Services. The company also operates a private equity portfolio, SCC|Ventures, which has holdings in the food and tech sectors. Headquartered in a landmark building in Chicago’s historic West Loop district, SCC has a full-time staff of over 120.
Founding Partner, CEO
Managing Partner, Client Leadership
Managing Partner, President
Managing Partner, Business Development
Managing Partner, SCC PRISM
Director, Social Media
Director, Media Services
Managing Partner, COO
Director, Digital Business Development & Strategy
Managing Partner, Executive Creative Director
Executive Creative Director
Executive Director, Brand Planning
Director, Design Serivces, Traffic & Production
Executive Producer, Director of Production