Since our founding — 2008…now, that’s timing! — we’ve believed that if you put people first, everything else will work out. (Sort of the opposite of what we had all experienced at those enormous agencies). Turns out, our instincts were on the mark.

As for the team? We only hire great people who happen to be exceptional at what they do. There is no ‘B’ team—the people you meet are the ones who will work on your business.

You see, we were born with this weird defect. The accountability gene. Rare in business. Nearly unheard of in advertising.

We started with one client, as a creative boutique. Today, we’re full service: creative, media, video, digital, analytics, social. Heck, all the food groups. And while we’re proud of that, and of the awards and the growth we’ve enjoyed, we’re most proud of the team we’ve assembled.

  • Tom Geary

    Co-founder / Creative Director

    Tom’s writing career began at the tender age of ten, publishing a tiny newspaper in Fiji that cost 10 cents to produce. Selling them for 10 cents each didn’t rake in the profits, but he caught the entrepreneurial bug, and hasn’t recovered since. He started his career on the interactive side (before there was such a thing), eventually working at some of the world’s best and worst shops. Somewhere along the line he created, one of Microsoft’s most successful campaigns, and a Cannes finalist for Volvo. Tom and Joe met when they worked together on the most effective campaign in Hawaii’s history. The rest—trite phrase alert!—is history.
  • Joe Newfield

    Co-founder / Creative Director

    Joseph is a creative director, writer and musicaholic who, circa 2007, found himself working with Tom. Successfully. Their work for the Hawaii Visitors’ Bureau was among the client’s most successful efforts, ever. Over more than a decade at (don’t rub it in), Joseph was creative director on sites and online advertising for a long list of Fortune 500 clients, including Visa, Shutterfly, Del Monte, Constellation Brands, 9Lives and many others. Under Joseph’s leadership, Visa grew to be the largest account at, worldwide. Joseph’s work has been recognized by the One Show, Addys, Clios and Webby Awards. His work has also not been recognized by other, lesser shows.
  • Rachel Newell

    Account Director

    A native of Britain, Rachel has spent the last 20 years helping major brands grow and get noticed (on both sides of the pond). From leading Scion’s National advertising, to rebranding Bacardi’s Rum portfolio, Rachel’s expertise spans the entire communication spectrum. At SOT she’s responsible for developing the strategies, account planning and creative roadmaps that drive our clients’ successes. Beyond that, some of the most exciting stuff happening in business these days is in the emerging world of art, food and social enterprise. Not surprisingly, that’s exactly where you’ll find Rachel in her spare time.