The past two years have had a dramatic impact on consumer behavior. New cultural phenomena like pandemic exhaustion, digital inspiration, and ethical online shopping have forced brands to quickly adapt to the ever-changing dynamics — and leading the charge is a growing market of young, empathy-driven buyers.
SSR Emerges a Market Leader as Empathy Applied Methodology™ Fuels Brand Activations for Deeper Connections With Target Audiences
Business Wire, 03/31/2022
We help ambitious brands to deliver groundbreaking human insight, brand strategy, and activation.
Our Empathy Applied approach enables brands to discover what matters most, what to stand for, what to say, and how to act. The result: deeper, more meaningful relationships that drive brand equity, engagement, loyalty, and sales.
The company is based in New York City, Los Angeles, London, and San Francisco. Their experience includes brands such as Adobe, Delta, Ford, Forever 21, Marriott, Microsoft, and Tiger Woods.