Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.
Visa has selected Publicis Groupe's Starcom as its global media agency, according to people familiar with the matter.
Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S. leadership team of Publicis Media.
Publicis' Starcom USA unit was the most awarded media agency of 2016, according to findings of an analysis of the major media-related awards of 2016, released this morning by The Gunn Report. The report, dubbed The Gunn Report for Media, found Omnicom's OMD was the most awarded media agency network in 2016, followed by Publicis' Starcom MediaVest, Omnicom's PHD, and WPP's Mindshare and Mediacom networks.
We are the Human Experience Company. We believe the alchemy of people and technology creates experiences people love and actions brands need.
Today, people don’t follow the traditional path to purchase. People create their own desire lines, bypassing barriers based on individual needs. We drive growth by creating intersections between people’s desire lines and brands’ trajectories, using deep, data-driven understanding of human behavior to design holistic, technology-enabled experiences that fuel both human and business outcomes.
Our Human Experiences are celebrated for creativity and effectiveness. In 2016, Starcom captured 39 honors at the international Cannes Lions festival, a testament to our world-class creativity. At the same time, the Effie Awards ranked Starcom as the most effective media network in America—our title for six years running. In 2017, the Gunn Report named Starcom the most-awarded agency in the world.