Cases

• 

  Heineken – Adapting Creative Across Multi-language Markets and Regions

• 

  Ralph Lauren – Three-stage Consulting for Planning, Discovery, and Solution Build

News

• 

  Tag Americas Adds New Role to Grow and Amplify Sustainable Practices

  Tag, a leading independent global creative production and strategic sourcing powerhouse to brands and agencies, has added a new role to spearhead its sustainability strategies and practices internally and externally with clients.

  Tag, 04/26/2023

• 

  Why does Virtual Production Matter to Brands?

  Over the past four weeks, Tag Americas has shared four episodes from our “Virtual Production 101” video explainer series that looks at “Why does Virtual Production matter to brands?” Collectively, we believe the series answers that question and will have a positive impact on brands’ decision-making when considering this technology-driven shoot production solution.

  Tag, 06/09/2023

• 

  How Can AI Translation Improve Marketing Content Effectiveness?

  In recent years, Artificial Intelligence (AI) translation advancements have provided time and cost efficiencies for brands entering new markets. What’s often missing, however, is an entry strategy that blends technology with people and processes. This blended approach delivers content that rings clear across regions and borders—something AI translation can support when deployed correctly.

  Tag, 08/09/2023

• 

  5 Tips to Get Started with Dynamic Creative Optimization (DCO) - Tag

  Dynamic Creative Optimization (DCO) is a technology that enables more efficient paid media strategies through data integration. However, DCO can feel a bit overwhelming. So, if you’re thinking about diving in, here are a few tips and best practices that can help set your program up for success.

  Tag, 10/25/2023

• 

  Tag Americas Appoints New General Manager to Lead Creative Operations

  Tag is pleased to announce the appointment of Whitney Bender as their new General Manager, Creative Operations for its Americas region.

  Tag, 07/25/2023

Clients

About

At Tag, we turn big ideas into high-impact marketing, working with leading brands and agencies to deliver content at speed and scale across channels, cultures and regions.

With intelligent, sustainable and technology-driven solutions at the heart of everything we do, we enable brands to operate more efficiently and effectively to stand out, sell more and waste less.

Every decision at Tag is made in consideration of our clients, our people, our planet, and our communities. With 2,700+ experts in 29 countries across the world, our distributed hub model has allowed us to be the always-on, end-to-end production partner of choice for over half a century.

People

• Toby Codrington

  CEO, Americas

• George Rex

  Chief Client Officer, USA

• Andrea Flanders

  Chief Client Officer, Canada

• Juliana D'Alambert

  Chief Client Officer, LATAM

• Whitney Bender

  General Manager, Creative Operations

• Aaron Swyers

  General Manager, Sourcing Operations

• Kaylie Stansfield

  Chief Marketing Officer, Americas

• Edward Stone

  Chief Financial Officer, Americas

• Theresa Zino

  Head of People & Culture, Americas

• Chris Jennings

  Head of Technology, Americas

• Steven Eichel

  Head of Legal, Americas