Recently, I listened to a panel hosted by On24 about the changes to people’s openness to new behaviors and experiences, and what to expect from consumers as we close out the year. What I found most interesting about On24’s research was the prediction on the desirability of in-person versus strictly digital experiences. After …
Taylor Blog, 11/06/2020
In honor of International Women’s Day on March 8th, Taylor held a special fundraising activity to benefit women’s education. We closed our offices at 3:00
As those who follow the sports industry have seen, the absence of live events available for fans has created a tremendous appetite for sports content, leading companies across the spectrum to resort to airing classic games, H-O-R-S-E competitions, and various creative solutions in between. This impact has been seen most prominently in the gambling industry, …
Taylor Blog, 05/12/2020
Over the past couple of weeks, we have watched PR agencies and firms post messages that are tone-deaf and ill-informed in an attempt to show solidarity with the Black Lives Matter movement. Taylor’s own Sade Ayodele and Nysah Warren, alongside Fatou Berry and Enoma Owens, teamed up to create #HoldThePRess — holding PR agencies and firms accountable by prioritizing the cultivation of Black talent across ALL levels to change our industry for the better.
Taylor Blog, 07/24/2020
|Client||Start Year||End Year|
|Bowling Proprietors Association of America (BPAA)||2020||Current|
|Diageo: Crown Royal||2018||Current|
We are Shapers of Influence.
Taylor is an agency of creative thinkers that specializes in brand building through conversation.
The way we see the world defines how we work. To us, everything is alive and interconnected. It’s personal… people, connections, dynamics, relationships, nuances — not solely assets, activations and algorithms. Taylor zeros in on a brand’s context in culture and its relevance over time. Coupled with category mastery, this is what enables us to put brands into culture with authenticity and authority.
We do this for the world’s leading brands with an integrated team across all marketing disciplines. Whether it’s developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything we produce is designed to inspire, incite, and shape conversation for the benefit of our client partners, their customers and stakeholders.
Taylor shapes a brand’s relevance in culture — one conversation at a time.
Founded in 1984, Taylor has more than 75 employees with headquarters in New York and offices in Los Angeles, Chicago, and Charlotte. Taylor’s portfolio of client partners includes Capital One, Circle K, Diageo, Guinness, P&G, Samsung, Secret, Smirnoff, Panini, and Zenni.