In this video, Chris Cooper, EVP Strategy at Taylor, explains why we should be planning for the “Next Normal” as opposed to simply accepting the “New Normal.” Chris is a diplomate Jungian psychoanalyst who holds degrees and licenses that include a MS in Narrative Medicine from Columbia University and LP. As a clinician, Chris specializes in working with trauma and dissociation, and teaches and lectures on the effects of culture on behavior, cognition, and emotion.
Taylor Blog, 05/07/2020
In honor of International Women’s Day on March 8th, Taylor held a special fundraising activity to benefit women’s education. We closed our offices at 3:00
As those who follow the sports industry have seen, the absence of live events available for fans has created a tremendous appetite for sports content, leading companies across the spectrum to resort to airing classic games, H-O-R-S-E competitions, and various creative solutions in between. This impact has been seen most prominently in the gambling industry, …
Taylor Blog, 05/12/2020
Over the past couple of weeks, we have watched PR agencies and firms post messages that are tone-deaf and ill-informed in an attempt to show solidarity with the Black Lives Matter movement. Taylor’s own Sade Ayodele and Nysah Warren, alongside Fatou Berry and Enoma Owens, teamed up to create #HoldThePRess — holding PR agencies and firms accountable by prioritizing the cultivation of Black talent across ALL levels to change our industry for the better.
Taylor Blog, 07/24/2020
|Client||Start Year||End Year|
|Diageo - Guinness||1992||Current|
|Samsung Mobile, USA||2020||Current|
Taylor is a full service marketing communications agency with PR and social expertise at its core, servicing some of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports, entertainment and digital platforms to drive consumer engagement. Founded in 1984, Taylor has more than 90 employees with headquarters in New York and offices in Los Angeles, Chicago, and Charlotte. Taylor’s portfolio of client partners includes Capital One, Circle K, Diageo, DraftKings, Guinness, P&G, Samsung, Secret, Smirnoff, Panini, and Zenni.
Watch Taylor CEO Tony Signore discuss Taylor's unique business model and transformation: https://www.youtube.com/watch?v=Mio1LU7GQpM