Behind every Record is not just one legend but many.

The Recording Academy


Recording Academy Behind the Record is a global, social media-based initiative that brings the names of the producers, mixers, engineers, songwriters, composers, and other collaborators who work behind the record to the front.

For its second year, TBWA\Chiat\Day LA produced “Records of Credit,” with J. Ivy as the VO taking you on the songwriter, producer and engineer journey, from the creative stage, soundboard and mixing process, while incorporating 33 album titles throughout the narrative from some of the biggest names in the music industry. Can you spot all 33 album covers?#GiveCredit #WeAreMusic