Whether it’s live sports, your favorite TV show, new films to stream, or a classic ones on-demand, “Get Your TV Together” marks the first-ever advertising campaign for DIRECTV Stream. Featuring tennis champion and superstar Serena Williams mashed up with iconic movie characters, the campaign focuses on bringing together the best of live TV and on-demand like never seen before. The campaign encompasses traditional TV, robust social, digital, OOH, radio, an interactive game, and a comic book component. Each element within the campaign is designed to connect with fans in a new way to pay off the best of live and on-demand.