Sisters in Sweat ft. Serena Williams - Gatorade

Gatorade

Creative

Tennis champion and new mom, Serena Williams delivers an emotional message to her new baby and girls everywhere to “keep playing,” showing the invaluable benefits of staying in sport.

Girls drop out of sports at 1.5 times the rate of boys by age 14. Yet, those who stay in the game are healthier, happier and more successful later in life. In the thought provoking ‘Sisters in Sweat’ film, Serena Williams is not only reading to her new daughter, but to all girls around the world, encouraging young women to stay in sports and celebrate the lessons learned beyond the field or court. Influencers outside of sports have also joined Serena in encouraging young women to keep playing, including Tory Burch, CEO & Designer and actress Allison Williams.

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