Creative

News

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  Vegan Horror: Plant-Based Daiya Touts Beef Cheeseburgers

  Plant-based food brands do not, as a rule, share screen time with animal products, but Daiya and TDA Boulder challenged the marketing norm in a new campaign.

  AdWeek, 03/01/2024

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  Ibotta: Money Sampling • Ads of the World™

  Ibotta, the leading free cash back app, partners with independent creative agency TDA Boulder, to launch a smart and impactful ad campaign aimed at building brand awareness and driving users to the app. The campaign, titled "Money Sampling," rebrands Ibotta's cash back product as "free money," providing consumers with a direct and enticing incentive to download and engage with the app. The "Money Sampling" spot captures genuine reactions of real grocery shoppers receiving samples of free money (vs food products) inside an actual grocery store. The use of hidden cameras adds authenticity, addressing the too-good-to-be-true skepticism often associated with cash back offers. Headquartered in Denver, Ibotta has allowed American shoppers to earn over $1.5 billion through its Ibotta Performance Network since 2012. Through partnerships with more than 2,700 brands and retailers, Ibotta provides consumers with real cash for everyday purchases, both in-store and online. The platform allows users to easily cash out through PayPal, their bank account, or gift cards. "People are feeling the pinch right now and we wanted to highlight just how real the cash back offers on Ibotta are through the Money Sampling campaign,” stated Rich Donahue, CMO, Ibotta. “Ibotta offers cash back on thousands of items each day. No miles, no points...real cash that can help you cover groceries or bills, and it's not too good to be true, it's Ibotta." The "Money Sampling" campaign targets primary household grocery shoppers across the country, aiming to dispel skepticism surrounding the concept of free money. TDA Boulder strategically crafted a :30/:15/:06 version of the brand spot in both English and Spanish, running nationally to reach a diverse audience.

  Ads of the World™, 01/18/2024

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  Inside brand-agency relationships with more account reviews expected in 2024 | Ad Age

  Clients can be fiercely loyal to people on their accounts so agency layoffs and constant shuffling, plus high CMO turnover, may cause an influx of reviews.

  AdAge, 01/16/2024

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  Meet an Indie Agency: TDA_Boulder

  Jonathan Schoenberg, ECD and Parter, converses with Doug Zanger at Indie Agency News about what it means to be an independent agency.

  Indie Agency News, 12/13/2023

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  TDA Boulder Adds 3 New Clients To Roster

  TDA_Boulder adds 3 new clients to Roster and is the first ad agency for all three companies.

  MediaPost, 12/08/2023

Clients

About

TDA is a strategically driven, independent, full service advertising agency that believes conventions were made to be broken. Our capabilities include strategy, creative and design, media planning and buying and production. We care about our clients as much as our people and are proud to have been named Outside Magazine's Top 50 Best Places to work for 8 years in a row.

People

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  Paul Siegel

  Director of Brand Services

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  Jennifer Colman

  Strategy Director

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  Jeremy Seibold

  Creative Director, Partner

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  Jonathan Schoenberg

  Executive Creative Director, Partner

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  Thomas Dooley

  Founder, Executive Creative Director

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  Maru Bernal

  Creative Director

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  Craig McDowell

  Media Director